舟山渔民画产业化优劣势和对策研究

发布时间：2018-02-01 00:35

本文关键词： 渔民画产业化优劣势对策　出处：《四川农业大学》2013年硕士论文　论文类型：学位论文

【摘要】：舟山群岛是中国沿海最大的群岛。2011年,国务院正式批准设立浙江舟山群岛新区,舟山成为我国首个以海洋经济为主题的国家战略层面新区。海洋经济时代的到来为舟山渔民画产业化发展带来历史性机遇,竭力打造舟山渔民画这张海洋民间文化艺术品名片,能够为舟山海洋文化产业的发展提供更丰富的内涵和更大的经济价值。同时,舟山渔民画在现实的发展中遭遇了瓶颈,曾在政府大力扶持下发展繁荣的渔民画,遭遇了现代市场经济的大浪,其对海洋民间文化艺术传承和对群岛新区时代经济社会建设的作用发挥明显不足。本文主要分析了舟山渔民画产业化发展的机会、优势、威胁和劣势。从海洋经济发展和新区时代来临、舟山良好的产业基础条件、舟山丰富的文化资源、各级政府规划保护和扶持几个方面论述了外部机会；从独特的审美价值、独特的文化价值、相当的经济价值三个方面论述了舟山渔民画产业化发展的内部优势。从各类人才匮乏、呈现后继乏人的态势,作品创新不足、导致发展后劲不足,总体规模较小、不能形成集群效应分析了舟山渔民画产业化发展的劣势,舟山渔民画产业化发展的威胁。缺乏完善的法律政策宏观环境、缺乏良好的文化产业化微观环境、来自同类艺术产品的竞争分析了外部威胁。本文最后提出三点建议：一要采用市场和政府双配置的产业模式,充分发挥政府的关键作用,发挥市场的基础作用；二是实现保护和产业化开发的协调发展,三要实施渔民画产业集群化和品牌化战略。
[Abstract]:Zhoushan archipelago is the largest archipelago off the coast of China. In 2011, the State Council formally approved the establishment of the Zhoushan Islands New area in Zhejiang Province. Zhoushan has become the first national strategic area with the theme of marine economy. The arrival of marine economic era has brought historic opportunities for the industrialization of fishermen's paintings in Zhoushan. Strive to create Zhoushan fishermen painting this card of folk marine culture art can provide a richer connotation and greater economic value for the development of Zhoushan marine culture industry. In the actual development of fishermen in Zhoushan encountered bottlenecks, the government has vigorously supported the development of prosperity of fishermen painting, encountered the wave of the modern market economy. It plays a significant role in the inheritance of marine folk culture and art and the economic and social construction in the new area of the archipelago. This paper mainly analyzes the opportunities, advantages, threats and disadvantages of the development of Zhoushan fishermen 'painting industrialization. From the development of marine economy and the coming of the new area era, Zhoushan's good industrial foundation conditions, Zhoushan's abundant cultural resources are analyzed. Various levels of government planning, protection and support of several aspects of external opportunities; From three aspects of unique aesthetic value, unique cultural value and considerable economic value, this paper discusses the internal advantages of the industrialization development of fishermen's painting in Zhoushan. Work innovation is insufficient, leading to the lack of development, the overall scale is small, unable to form a cluster effect analysis of the development of Zhoushan fishermen's painting industrialization disadvantage. The threats of the development of Zhoushan fishermen 'painting industrialization, the lack of perfect macro environment of law and policy, the lack of good micro environment of cultural industrialization, and the analysis of external threats from the competition of similar artistic products. At the end of this paper, three suggestions are put forward: first, the industrial model of market and government should be used to give full play to the key role of the government and the basic role of the market; The second is to realize the coordinated development of protection and industrialization development, and the third is to implement the strategy of fishermen's painting industry cluster and brand.
【学位授予单位】：四川农业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J219-29

【参考文献】