虚拟角色形象在数字传媒中的应用和价值

发布时间：2018-03-01 23:35

本文关键词： 数字媒体虚拟角色情感需求审美特点　出处：《西北大学》2014年硕士论文　论文类型：学位论文

【摘要】：虚拟形象在数字传媒中起着与人交流的重要作用,它代表着数字传媒与人的互动,虽然虚拟的角色没有生命,但是它却会与人产生感情的共鸣。在我们的生活中虚拟角色已经在很多方面介入了我们的生活。我们在创作虚拟角色的时候,往往注意的是其外形的设计特点。更多的是在外形上去思考如何抓住观众的眼球,这也是设计虚拟角色时候必须要考虑的重点之一。但是从人文的感情角度来看待虚拟角色的时候,虚拟角色往往看似是有生命的。并且在精神方面能和我们更多的产生共鸣。所以本文在数字传媒的范围内讨论虚拟角色的人文魅力。研究数字传媒中虚拟角色的形象力量。使在设定虚拟角色的时候更多的考虑观众内心需求的虚拟角色形象。本文通过对虚拟角色在数字传媒中的应用研究,将国内外的不同技术手段下的成功虚拟角色的设计特点和艺术审美分析,研究观众对虚拟角色的情感需求因素,从而在国内的虚拟角色的造型上总结出可行性的理论。分析成功虚拟角色在时代背景下散发出的魅力,产生的影响力。分析国内的动画与文化的相辅相成,在商业力的推动下把国内的动画角色设计推向一个新的经济支撑点。虚拟角色的发展成为扩充数字传媒空间的主流影响。
[Abstract]:Virtual image plays an important role in communication with people in digital media. It represents the interaction between digital media and people, although the virtual characters are inanimate. But it resonates with people. In our lives, virtual characters have been involved in many ways. When we create virtual characters, What often pays attention to is its shape design characteristic. More is in the shape to think about how to catch the audience's eyeball, This is also one of the key points to consider when designing virtual characters. But when you look at virtual characters from a human emotional point of view, Virtual characters often seem to be alive, and can resonate more with us in spirit. Therefore, this paper discusses the humanistic charm of virtual characters in the scope of digital media. Image power. Make the virtual character image more consider the audience's inner needs when setting up the virtual character. Through the research on the application of virtual role in digital media, this paper analyzes the design characteristics and artistic aesthetic of successful virtual character under different technical means at home and abroad, and studies the emotional demand factors of audience for virtual role. In order to summarize the theory of feasibility in the modeling of virtual characters in China, analyze the charm and influence of successful virtual characters in the background of the times, and analyze the supplement of domestic animation and culture. The development of virtual characters has become the mainstream influence of expanding the digital media space under the push of commercial force to push the domestic animation character design to a new economic support point.
【学位授予单位】：西北大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G206;J218.7

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