Hello Kitty的形象与女性消费心理

发布时间：2018-03-15 08:46

本文选题：Hello　切入点：Kitty　出处：《西北大学》2017年硕士论文　论文类型：学位论文

【摘要】：Hello Kitty形象自1974年由三丽鸥公司设计推出后,一直是消费者追逐的焦点。从诞生至今,先后经历了三代设计师的修正与形象改良的设计,才一步步蜕变为今天这个为女性消费者所推崇和喜爱的可爱俏皮形象。Hello Kitty作为全日本最赚钱的美术形象,同时也是世界五大摇钱树之一,在瞬息万变的商业丛林中,她一直凭借敏锐的判断和修正,成为成功走在商业浪潮前端的常青树。因为Hello Kitty对于女性消费者所表现出的空前绝后的吸引力,今天的Hello Kitty已经不仅是一件商品符号,她同时兼具了当下俏丽可爱的年轻女性的一个象征,是日本文化的一个象征,作为一个时尚偶像对世界时尚潮流也具有一定的影响意义。本论文以美学知识为基础,以女性消费心理学为辅助,通过对整个Hello Kitty造型发展史的深入梳理与研究,分析女性消费者为何会对Hello Kitty形象引起现象级的青睐,并结合各类女性消费心理专业书籍,以深入研究Hello Kitty对女性消费者的影响为切入点,探讨女性消费心理与Hello Kitty形象之间所存在的互动关系。论文主要内容包括概述Hello Kitty的前世今生、针对调查问卷的数据分析、Hello Kitty现象与女性消费心理间的互动性探讨与研究、结合分析结果对Hello Kitty形象的各个创作设定节点加以分析等,并针对我国之后的相关类型商业卡通形象创意,提供可行性探讨方向和提出个人见解。
[Abstract]:The image of Hello Kitty has been the focus of consumers' pursuit since it was designed and launched by Sanrio in 1974. From its birth to now, it has experienced three generations of designers' revision and image improvement design. It has only gradually changed into a cute and playful image that is admired and loved by women consumers today. Hello Kitty, as the most profitable art image in Japan, is also one of the five biggest cash cow in the world, in the rapidly changing business jungle. She has always been an evergreen tree for success at the front of the business wave with her keen judgment and correction. Because of the unprecedented appeal of Hello Kitty to female consumers, today's Hello Kitty has become more than just a commodity symbol. At the same time, she also has a symbol of the beautiful and lovely young women and a symbol of Japanese culture. As a fashion icon, she also has a certain influence on the world fashion trend. This paper is based on aesthetic knowledge. With the help of female consumer psychology, through the thorough combing and research on the whole history of Hello Kitty modeling, this paper analyzes why female consumers are attracted to the image of Hello Kitty, and combines all kinds of professional books of female consumer psychology. Based on the in-depth study of the influence of Hello Kitty on female consumers, this paper explores the interactive relationship between female consumer psychology and Hello Kitty image. The main contents of this paper include an overview of Hello Kitty's previous life. According to the data analysis of the questionnaire, this paper discusses and studies the interaction between the phenomenon of Hello Kitty and the female consumer psychology, and analyzes the creation nodes of Hello Kitty image with the result of the analysis. Aiming at the creativity of commercial cartoon image after our country, it provides the feasible discussion direction and puts forward the personal opinion.
【学位授予单位】：西北大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J218.7

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