中国写实油画市场探析

发布时间：2018-04-26 23:39

本文选题：市场经济 + 写实油画市场　；参考：《陕西师范大学》2014年硕士论文

【摘要】：写实油画作为西方传统绘画的重要组成部分,在我国仅有百年的发展历史,相较于历史悠久的中国书画而言,在国内的艺术市场之中缺乏足够的竞争力。写实油画与我国市场经济的结合,最早可以追溯到20世纪80年代,晚于已经形成一定规模的香港、澳门、台湾地区的油画市场。由于早期国内市场经济发展薄弱、社会公众对写实油画缺乏足够的认知和关注,致使写实油画在国内早期的艺术市场之中一直是最低迷、最缺乏活力的一个板块。中国和西方的写实油画艺术,不论是艺术创作方面,还是市场发展方面都存在着巨大“时间差”,当前已经逐渐被西方边缘化的写实油画,在我国的艺术市场中却展现出蓬勃的发展生机。国内的写实油画市场虽然自1991才正式起步,但经过二十多年的发展已经取得了蔚为壮观的成绩。进入21世纪,在国内物质极大繁荣与人民精神需求不断上升的大时代背景之下,具有精神愉悦功能的写实油画开始被更多的人了解和接受。迅速崛起的一大批优秀写实油画家,也为当代写实油画市场的繁荣发展做出了非常重要的贡献。在跌宕起伏的市场经济之中,写实油画凭借不断刷新的拍卖纪录和稳中有升的市场行情,吸引了各市场参与者的关注,预示着写实油画已经成为我国艺术品市场之中最为稳健的中坚力量,并发挥着越来越重要的作用。在当代市场经济背景下,“文不言商,士不理财”的时代已经过去,市场已经成为我国当代写实油画家必须面对的问题,然而艺术家在市场中迷失自我、商业化导致了艺术作品水准的降低、不规范经营导致了市场的混乱以及繁荣假象等问题,已经严重地阻碍了我国写实油画的市场化进程。写实油画要在国内获得长久而健康的发展,市场参与者就必须对当前的中国写实油画市场有一个冷静而理智的认识。由此,如何认清写实油画的市场形势,了解市场弊端,更好的指导艺术家的自身创作就成了一个值得思考的问题。本文以1991年国内写实油画市场的起步作为研究起点,以国内主要拍卖公司的拍卖数据作为研究样本,将写实油画市场中的四大组成部分(艺术家、写实油画作品、销售中介、消费者)作为基本的研究单位,针对目前市场中存在的艺术家心态浮躁问题,销售者诚信缺失问题以及消费者盲目跟风等问题进行重点分析,并将写实油画与其它艺术门类的市场状况进行交叉对比分析,试图进一步探究我国写实油画市场当前的发展现状,明晰写实油画作品在国内艺术市场中得以迅速发展的优势以及存在的问题,提出切实可行的应对措施并对未来予以展望,这对于推动中国写实油画市场的健康、快速、持久发展具有理论与现实的双重意义。
[Abstract]:Realistic oil painting, as an important part of western traditional painting, has a history of only one hundred years in China. Compared with Chinese calligraphy and painting with a long history, realistic oil painting lacks sufficient competitiveness in the domestic art market. The combination of realistic oil painting and market economy of our country can be traced back to the 1980s, later than the oil painting market of Hong Kong, Macao and Taiwan, which has already formed a certain scale. Because of the weak development of the early domestic market economy and the lack of sufficient cognition and attention of the public to realistic oil painting, realistic oil painting has always been the most depressed and the most lack of vitality in the domestic early art market. The realistic oil painting art in China and the West, whether in artistic creation or in the development of the market, has a huge "time difference", and has been gradually marginalized by the Western realistic oil painting. In our country's art market, however, it shows the vigorous development vitality. Although the domestic realistic oil painting market has only officially started since 1991, it has made spectacular achievements after more than 20 years of development. In the 21st century, under the background of the great prosperity of domestic material and the rising spiritual demand of the people, realistic oil painting with the function of spiritual pleasure began to be understood and accepted by more and more people. The rapid rise of a large number of excellent realistic oil painters, but also for the prosperity of the contemporary realistic oil painting market has made a very important contribution. In the ups and downs of the market economy, realistic oil paintings have attracted the attention of all market participants by constantly refreshing auction records and steadily rising market prices. It indicates that realistic oil painting has become the most stable backbone in the art market of our country, and plays a more and more important role. Under the background of the contemporary market economy, the era of "no business, no business, no money" has passed, and the market has become a problem that the contemporary oil painters of our country must face. However, the artists lose themselves in the market. Commercialization has led to the decline of the standard of art works, non-standard management has led to the confusion of the market and prosperity of the false image, has seriously hindered the marketization process of realistic oil painting in China. In order to obtain a long and healthy development of realistic oil painting in China, market participants must have a calm and rational understanding of the current realistic oil painting market in China. Therefore, how to recognize the market situation of realistic oil painting, understand the market drawbacks, better guide the artist's own creation has become a problem worth thinking. This paper takes the starting point of domestic realistic oil painting market in 1991 as the research starting point and the auction data of the main auction companies in China as the research sample. The four major components of the realistic oil painting market (artists, realistic oil paintings, sales agents) are taken as the research samples. Consumer) as a basic research unit, focusing on the current market in the artist mentality impetuous problem, the lack of integrity of the seller and consumers blindly follow the trend and other issues to focus on analysis, The market situation of realistic oil painting and other art categories is compared and analyzed in order to further explore the current development situation of realistic oil painting market in China. Make clear the advantages and problems of the rapid development of realistic oil paintings in the domestic art market, and put forward practical countermeasures and prospects for the future, which will promote the healthy and rapid development of the realistic oil painting market in China. The sustainable development has the double meaning of theory and reality.
【学位授予单位】：陕西师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J213-29

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