商业插画在流行文化产业中的应用研究

发布时间：2018-04-27 18:00

本文选题：商业插画 + 数字技术　；参考：《河北科技大学》2014年硕士论文

【摘要】：平面艺术设计是大家都很熟悉的一个艺术门类，而插画从属于平面艺术的一个分支，它在经历了19世纪末与20世纪四十年代的“鼎盛时期”后，又在今天迎来了一个繁华发展。现在，商业插画无论在形式或者内容上都已经得到了飞跃的发展，其主要的因素在于数字数码应用领域的不断扩展。其实，，从社会经济的层面来看待,作为一种特殊符号而进入流行文化产业中的商业插画，已经逐渐地变成了一种消费性质的文化，并且成为现代流行文化产业的重要特征。本次论文分为五章内容：第一章，分析商业插画的国内外发展现状以及本次论文所要的研究的内容和目标；第二章，详细介绍商业插画的基本概念以及插画在中国与西方不同阶段的发展历史；第三章，研究分析商业插画如何介入流行文化产业并成为其重要组成部分；第四章，举例说明商业插画在流行文化产业中的拓展应用，它包括在涂鸦，唱片封面和CG中的应用等。第五章，详细分析商业插画与创意市场的交互性，并以此延展出市场经济条件下的商业插画对于创意品牌的重要影响。目前，设计界的很多人士都在谈论“时尚，潮流”还有流行文化产业的相关概念。其实，作为流行文化产业中重要组成部分的商业插画，还从属于文化创意产业，同时也遵循着一套属于自身的经营规则。这次论文写作希望能够在流行文化产业与商业插画之间找到一种默契的交叉点，目的在于使广大消费群体能够用全新理论观点与严谨的态度来看待商业插画，从而指导一系列关于插画艺术的实践活动。
[Abstract]:Graphic art design is a very familiar art category, and illustration belongs to a branch of graphic art. It experienced the "peak period" at the end of the 19th century and the 1940s, and then ushered in a prosperous development today. Nowadays, commercial illustrations have developed rapidly in both form and content. The main factor is the expansion of digital applications. In fact, from the aspect of social economy, as a special symbol, commercial illustration has gradually become a kind of consumption culture, and has become an important feature of modern pop culture industry. The thesis is divided into five chapters: the first chapter analyzes the development of commercial illustrations at home and abroad, as well as the content and objectives of this paper. The basic concept of commercial illustration and the history of its development at different stages in China and the West are introduced in detail. Chapter three studies and analyzes how commercial illustration is involved in pop culture industry and becomes an important part of it. Examples of commercial illustrations used in the pop culture industry include graffiti, album covers, and CG applications. The fifth chapter analyzes the interaction between commercial illustration and creative market in detail, and extends the important influence of commercial illustration on creative brand under the condition of market economy. At present, many people in the design world are talking about fashion, trends and the concept of pop culture industry. In fact, as an important part of popular culture industry, commercial illustration is also subordinate to the cultural creative industry, and also follows a set of its own business rules. This paper is written in the hope of finding a tacit intersection between the pop culture industry and commercial illustrations, with the aim of enabling the vast consumer community to view business illustrations with a new theoretical perspective and a rigorous attitude. In order to guide a series of practical activities on the art of illustration.
【学位授予单位】：河北科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J218.5

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