数字技术下的手绘插画设计在商业海报设计中的应用

发布时间：2018-05-13 18:39

本文选题：手绘插画设计 + 海报设计　；参考：《天津师范大学》2013年硕士论文

【摘要】：手绘插画设计从远古时期到现代社会,经过了剧烈的变化,但是都保留了实用和艺术这两种特性。它是人类最古老的一种艺术表现形式,是人们对生活的感悟以及对未来的美好向往。海报设计是视觉传达中最为有效的一种宣传手段之一,最能体现平面设计的特征,它有着其他艺术门类不可替代的艺术魅力。两者结合的表达方式必定在艺术视觉上有很强的张力和冲击力。数字技术下的手绘插画设计就弥补了传统手绘在工具上的要求严格、时间周期长、传播面窄的缺陷,有的时候灵感迸发用鼠标、手绘板、铅笔、钢笔或颜料在屏幕上、布料上、餐巾纸上、墙壁上、宣传单上都记录着他们在某一时间某一地点某一特定条件下的感受,我们看到的是他们即兴创作的乐趣和设计姿态,用一种随性的、亲和的与生活息息相关的线条,抒发着内心的情感。在我们生活中,手绘设计与海报设计相结合的设计方式,他们相互间激情的碰撞,正是时代不断进步的产物,用他们俩自身的特点,手绘的自由亲切加上海报设计中图形的严谨和创意,两者结合在数字技术辅助下的设计逐渐成为一种新时尚。在毕业创作中,把它们运用到了我的海报设计作品当中。这套海报设计将“唯美”与“写实”结合,不仅可以看到“马卡龙”蛋糕本身的天真可爱,还能让想象中的虚幻色彩变得更加真实可信。把我们平时只存在于想象中的慵懒和闲暇的美好事物,用唯美写实的手法得以真实呈现,让人感到神清气爽,呼之欲出。
[Abstract]:The design of hand-painted illustrations has undergone dramatic changes from ancient times to modern society, but both of them retain the characteristics of utility and art. It is one of the oldest art forms of human being. It is people's perception of life and their yearning for the future. Poster design is one of the most effective propaganda means in visual communication, which can best reflect the characteristics of graphic design. It has the irreplaceable artistic charm of other art categories. The expression of the combination of the two must have strong tension and impact in art vision. The design of hand-painted illustrations under digital technology makes up for the strict requirements of traditional hand-painted tools, long periods of time, narrow spread, sometimes inspired by the mouse, hand-painted boards, pencils, pens or pigments on the screen, on the fabric. On napkins, on walls, on posters, they recorded their feelings at a certain time, a place, a particular condition, and what we saw was the fun and design of their improvisation, in a casual way. Affinity and life are closely related to the line, expressing the inner feelings. In our life, the combination of hand-drawn design and poster design, their passionate collision with each other, is the product of the continuous progress of the times, with their own characteristics, With the freedom of hand-drawing and the rigor and originality of graphic in poster design, the combination of them with digital technology has gradually become a new fashion. In the graduation creation, applied them to my poster design works. The poster design combines "beauty" and "realism" to see not only the innocence and loveliness of the Macaron cake itself, but also to make the imaginary colors more authentic. We only exist in the imagination of the lazy and leisure of the beautiful things, with the beauty of realistic techniques to be true, let people feel refreshed, eager to come out.
【学位授予单位】：天津师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J524.3;J218.5

【参考文献】