湖南滩头年画文化传播动态设计

发布时间：2018-06-05 02:31

本文选题：滩头年画 + 文化传播　；参考：《中南大学》2013年硕士论文

【摘要】：进入到信息时代,传统木版年画因为生于、长于农耕文明下,面对如此巨变的社会转型期,如何传承与传播这种独具魅力的艺术形式成为了一项重要命题。本设计基于“传统年画的数字化生存”时代背景之下,以湖南隆回滩头年画为设计对象,探讨动态设计对于传统年画文化的传承及传播的作用。设计报告结合文化传播理论以及动态设计实践对滩头年画的传播形式进行设计分析。包含绪论、设计调研、设计框架以及设计实践四个部分。其中第四部分滩头年画文化传播动态设计实践为研究重点。根据对湖南隆回滩头年画的产生背景、艺术特征、制作流程及现状采取文献分析、数据分析、图像比对等设计方法进行归纳,最终得出设计概念：以“戏说滩头年画”动态设计、“虚拟作坊”互动设计“年画故事”动画设计三个主题文设计方向,分别融入信息传播设计、图标设计、交互设计及动画设计的概念,最终完成湖南滩头年画文化传播动态设计。对传统年画艺术的传播及设计传承领域有传统形式向动态化领域转型的可能作了一次初步尝试。
[Abstract]:Entering the information age, the traditional woodcut New year painting is born, long in the farming civilization, facing such a great social transformation, how to inherit and spread this unique artistic form has become an important proposition. This design is based on the background of "Digital Survival of traditional New year Pictures", taking Hunan Longhui Beachou New year Picture as the design object, and discusses the role of dynamic design in the inheritance and dissemination of traditional New year Picture Culture. Based on the theory of cultural communication and the practice of dynamic design, the design report is used to design and analyze the spreading form of beachhead New year Pictures. Including introduction, design research, design framework and design practice four parts. The fourth part focuses on the dynamic design practice of the spread of beachhead New year Pictures. According to the background, artistic features, production process and current situation of Hunan Longhui beachhead New year Pictures, this paper summarizes the design methods such as literature analysis, data analysis, image comparison and so on. Finally, the design concept is obtained: the dynamic design of "teasing beachhead New year painting", the interactive design of "virtual workshop" and the animation design of New year's Picture Story, which are integrated into the information dissemination design and icon design, respectively. The concept of interactive design and animation design, finally completed the dynamic design of Hunan beachhead New year painting culture dissemination. A preliminary attempt has been made on the possible transformation from the traditional form to the dynamic field in the field of dissemination and design inheritance of the traditional New year painting.
【学位授予单位】：中南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J218.3

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