基于旅行绘本的品牌设计应用研究

发布时间：2018-06-13 01:42

本文选题：旅行绘本 + 品牌化　；参考：《首都师范大学》2014年硕士论文

【摘要】：读图时代的兴起使得“绘本热潮”不断高涨,继成人绘本和儿童绘本之后,近年来由于城市化进程的高速发展、生存空间的压力等原因导致了人们精神生活的严重匮乏,都市人群迫切需要一个宣泄口。在这样的社会文化背景下,于是产生了旅行绘本这样一种新兴的绘本形式,并因其贴近都市人群渴望精神充实的心理而广受欢迎。此外,国内外也逐渐产生了一批优秀的旅行绘本作家,他们的绘本作品因手法各异,形式多样而著称。就目前现状而言,虽然旅行绘本在实践领域有了较大发展,但在理论研究领域却依然一片空白,还没有形成了一套完整成熟的体系。因此,笔者提出了“旅行绘本品牌化”概念,不仅希望能够弥补旅行绘本理论研究的不足,而且同时也希望可以形成品牌创造更多的商品价值。为了探讨旅行绘本品牌化设计的可能性,全文分别就旅行绘本的起因、发展历程、内容和形式特征等进行了具体阐述,并结合笔者的台湾旅行绘本创作,提出了旅行绘本延伸品牌化的概念,确定了产品的风格、定位、设计应用以及营销方法策划方略。笔者的这种尝试性的研究不仅能够引起相关理论研究者的关注和重视,而且也能给予后继旅行绘本研究者提供理论依据和支持,对于理论研究者和实践创作者而言都具有十分重要的理论意义。
[Abstract]:The rise of the picture reading era makes the "picture book craze" rising. After the adult picture book and children picture book, in recent years, due to the rapid development of urbanization and the pressure of living space and other reasons, people's spiritual life is seriously deficient. The urban population desperately needs a vent. Under such social and cultural background, travel picture book, a new form of picture book, is popular because it is close to the city people's desire for spiritual enrichment. In addition, there are also a number of excellent travel picture writers at home and abroad, whose works are famous for their different techniques and various forms. As far as the present situation is concerned, although travel picture books have made great progress in the field of practice, they are still blank in the field of theoretical research and have not yet formed a complete and mature system. Therefore, the author puts forward the concept of "travel picture book brand", which not only hopes to make up for the deficiency of the theory of travel picture book, but also hopes to form a brand to create more commodity value. In order to explore the possibility of the brand design of travel picture books, this paper elaborates the causes, development course, content and formal features of travel picture books respectively, and combines with the author's Taiwan travel picture book creation. The concept of extended brand of travel picture book is put forward, and the product style, positioning, design application and marketing method planning are determined. The author's tentative research can not only attract the attention and attention of the relevant theoretical researchers, but also provide theoretical basis and support for the subsequent travel picture book researchers. Both theoretical researchers and practical creators are of great theoretical significance.
【学位授予单位】：首都师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F274;F592;J205

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