中国动画角色品牌的延续和发展研究
发布时间：2018-09-13 11:39
【摘要】：动画品牌建设的进步,动画角色在动画片中的重要性已逐渐显现,这样以来围绕动画品牌的核心点动画角色品牌在产业资源配置中开始受到广泛的关注。随着动画市场新作品不断涌现,动画角色品牌不但要给大众娱乐欣赏的作用,还要给企业带来经济利益以维持企业运转,这些动画角色存在市场的时间长短直接关系到动画企业的生存环境、产品销售和整体策划,所以探讨动画角色品牌生命周期的时间延续这一课题,有利于动画产业中动画形象品牌传播的良性发展,为塑造和加强中国动画品牌提供新的思路和见解。本文共分五部分,绪论主要介绍研究背景、研究意义、研究方法和文献综述等内容。第一章梳理了品牌和动画品牌的概念,并进一步对动画角色品牌的概念和特征进行界定,归纳出它在市场上的优势。第二章重点分析动画角色品牌的特点和价值,并从动画受众对象角度阐述国内外优秀角色创作的外形、色彩、性格等内在意义。第三章分析动画产业下动画角色品牌的延续内容和方法,从生命周期和品牌维护方面探索角色品牌的要素和形式,着重论述动画产业链条推广角色的作用和延续的相互关系。第四章探讨动画企业对动画角色的能动作用和目标的影响,以及动画角色品牌发展与教育的互动关系等内容。
[Abstract]:With the development of animation brand construction and the importance of animation characters in animation films, animation character brands, the core of animation brands, have been paid more and more attention in the allocation of industry resources. With the continuous emergence of new works in the animation market, animation character brands should not only play an important role in popular entertainment, but also bring economic benefits to enterprises in order to keep them running. The duration of the existence of these animation characters in the market is directly related to the survival environment, product sales and overall planning of animation enterprises, so the duration of the brand life cycle of animation characters is discussed. It is beneficial to the benign development of brand communication of animation image in animation industry and provides new ideas and opinions for shaping and strengthening Chinese animation brand. This paper is divided into five parts, the introduction mainly introduces the research background, research significance, research methods and literature review. The first chapter combs the concept of brand and animation brand, and further defines the concept and characteristics of animation role brand, and concludes its advantages in the market. The second chapter focuses on the characteristics and value of animation characters brand, and from the perspective of animation audience to elaborate the shape, color, character and other internal significance of outstanding role creation at home and abroad. The third chapter analyzes the continuing content and method of the animation role brand under the animation industry, explores the elements and forms of the role brand from the aspects of life cycle and brand maintenance, and emphasizes on the relationship between the role and continuity of the role of the animation industry chain promotion role. The fourth chapter discusses the influence of animation enterprises on the dynamic role and goal of animation characters, as well as the interactive relationship between brand development and education of animation characters.
【学位授予单位】：贵州师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J218.7
本文编号：2241062
[Abstract]:With the development of animation brand construction and the importance of animation characters in animation films, animation character brands, the core of animation brands, have been paid more and more attention in the allocation of industry resources. With the continuous emergence of new works in the animation market, animation character brands should not only play an important role in popular entertainment, but also bring economic benefits to enterprises in order to keep them running. The duration of the existence of these animation characters in the market is directly related to the survival environment, product sales and overall planning of animation enterprises, so the duration of the brand life cycle of animation characters is discussed. It is beneficial to the benign development of brand communication of animation image in animation industry and provides new ideas and opinions for shaping and strengthening Chinese animation brand. This paper is divided into five parts, the introduction mainly introduces the research background, research significance, research methods and literature review. The first chapter combs the concept of brand and animation brand, and further defines the concept and characteristics of animation role brand, and concludes its advantages in the market. The second chapter focuses on the characteristics and value of animation characters brand, and from the perspective of animation audience to elaborate the shape, color, character and other internal significance of outstanding role creation at home and abroad. The third chapter analyzes the continuing content and method of the animation role brand under the animation industry, explores the elements and forms of the role brand from the aspects of life cycle and brand maintenance, and emphasizes on the relationship between the role and continuity of the role of the animation industry chain promotion role. The fourth chapter discusses the influence of animation enterprises on the dynamic role and goal of animation characters, as well as the interactive relationship between brand development and education of animation characters.
【学位授予单位】：贵州师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J218.7
【参考文献】
相关硕士学位论文 前10条
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2 陈征;二维动画与三维动画的融合研究[D];河北师范大学;2014年
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6 王佳;动画形象与品牌塑造之关系研究[D];山东大学;2010年
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