新媒体时代下商业插画表现艺术研究
发布时间：2018-10-24 15:28
【摘要】：随着互联网技术的广泛发展覆盖,人们接受信息的方式从传统的传播方式已转变为数字化的信息传播方式,这种传播方式给我们带来了前所未有的感官、视听体验,新媒体已经融入到我们生活的方方面面,也因此媒介我们的生活与商业发生了更加紧密的联系与互动。新媒体时代下,最显著的字眼便是“读图时代”,因此,商业插画作为新媒体内容传播的一大主体,越来越受到各界人士和受众关注。依托网络数字技术的新媒体平台在不断涌现并发展成熟,网络媒体、手机媒体、互动性电视媒体、车载移动电视等大量新媒体平台改变了人们获取信息的途径及方式方法,给人们的生活也带来了方方面面的变化。商业插画作为人们获取信息的一种有效视觉途径,在新媒体时代的冲击下也发生了重大变化,机遇与挑战并存。由于我国互联网科技等技术手段发展相较于欧美国家滞后,商业插画在新媒体平台上的发展应用也处在初级阶段,一些利用数字化新技术的商业插画表现形式与手法,也尚处在探索阶段,未能大举成熟地应用于商业宣传等各个领域。本文旨在从现代媒体变化的角度,研究传播途径及表现形式的变化对商业插画产生的一些影响,传统的插画艺术在新媒体的冲击下、在大量新的视觉表现形式泉涌而出的挑战下,应如何进行创新提升,并坚守自己的艺术阵地,传统插画艺术要如何搭载新媒体这辆时代的列车发展前行,并从实际创作的角度出发,对现代商业插画如何适应新媒体手段创新技法、更新观念提出一些可行性方法,是本文研究的宗旨,希望用自己所学为行业贡献绵薄之力,为新时代下的商业插画发展提出一些理性而客观的建议。
[Abstract]:With the extensive development and coverage of Internet technology, the way people receive information has changed from the traditional mode of dissemination to the way of digital information dissemination, which has brought us unprecedented sensory, audio-visual experience. New media has been integrated into all aspects of our lives, and therefore our lives and business have a closer relationship and interaction. In the era of new media, the most prominent word is "the era of reading pictures". Therefore, as a main body of the dissemination of new media content, commercial illustrations are paid more and more attention to by people from all walks of life and audiences. The new media platform based on network digital technology is emerging and maturing constantly. A large number of new media platforms, such as network media, mobile phone media, interactive TV media, mobile television on the vehicle, have changed the way and method of obtaining information. To the people's life also brought all aspects of change. As an effective visual way for people to obtain information, commercial illustration has also undergone great changes under the impact of the new media era. Opportunities and challenges coexist. As the development of technology means such as Internet technology in our country lags behind that of European and American countries, the development and application of commercial illustration on the new media platform is also in the primary stage. Also still in the exploration stage, has not applied to the commercial propaganda and so on each domain maturely. From the perspective of the change of modern media, this paper aims to study the influence of the change of communication channels and forms of expression on the commercial illustration, the traditional illustration art under the impact of the new media. Under the challenge of a large number of new visual manifestations, how to carry out innovation and upgrade and stick to their artistic position, how the traditional illustration art should carry forward the development of the train of the era of new media, And from the point of view of actual creation, this paper puts forward some feasible methods to adapt modern commercial illustration to the innovative techniques of new media means and renew ideas, which is the purpose of this study, and hopes to contribute a small amount of power to the industry with what I have learned. Put forward some rational and objective suggestions for the development of commercial illustration in the new era.
【学位授予单位】：沈阳师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J218.5
本文编号：2291771
[Abstract]:With the extensive development and coverage of Internet technology, the way people receive information has changed from the traditional mode of dissemination to the way of digital information dissemination, which has brought us unprecedented sensory, audio-visual experience. New media has been integrated into all aspects of our lives, and therefore our lives and business have a closer relationship and interaction. In the era of new media, the most prominent word is "the era of reading pictures". Therefore, as a main body of the dissemination of new media content, commercial illustrations are paid more and more attention to by people from all walks of life and audiences. The new media platform based on network digital technology is emerging and maturing constantly. A large number of new media platforms, such as network media, mobile phone media, interactive TV media, mobile television on the vehicle, have changed the way and method of obtaining information. To the people's life also brought all aspects of change. As an effective visual way for people to obtain information, commercial illustration has also undergone great changes under the impact of the new media era. Opportunities and challenges coexist. As the development of technology means such as Internet technology in our country lags behind that of European and American countries, the development and application of commercial illustration on the new media platform is also in the primary stage. Also still in the exploration stage, has not applied to the commercial propaganda and so on each domain maturely. From the perspective of the change of modern media, this paper aims to study the influence of the change of communication channels and forms of expression on the commercial illustration, the traditional illustration art under the impact of the new media. Under the challenge of a large number of new visual manifestations, how to carry out innovation and upgrade and stick to their artistic position, how the traditional illustration art should carry forward the development of the train of the era of new media, And from the point of view of actual creation, this paper puts forward some feasible methods to adapt modern commercial illustration to the innovative techniques of new media means and renew ideas, which is the purpose of this study, and hopes to contribute a small amount of power to the industry with what I have learned. Put forward some rational and objective suggestions for the development of commercial illustration in the new era.
【学位授予单位】：沈阳师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J218.5
【参考文献】
相关期刊论文 前2条
1 宫承波;;新媒体文化的生存悖论审视[J];山东社会科学;2010年10期
2 匡文波;;纸质文献会消亡吗?[J];图书馆理论与实践;2008年04期
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