关于中国当代流行音乐系列评奖活动的思考
发布时间：2019-03-09 19:04
【摘要】：音乐评奖活动作为一种变相的音乐批评活动,是社会音乐生产活动中极其重要的组成部分,是引导社会音乐生产良性运转的必要条件,是促进音乐传播活动中"传必求通"效果的有效保障,也是音乐市场经济的主要推动者,它以一种反映受众审美、评估交换价值的模式,指导受众去选择、消费,并为音乐商品赋予价值。中国内地流行音乐评奖活动经过30多年的发展,已由极度繁荣走向日益衰弱,这不仅跟流行音乐的发展有关,同时也与如今整个的流行音乐产业市场环境与评奖活动自身操作模式有密切联系,包括流行音乐的多米诺骨牌效应,流行音乐评奖奖项设置过多过滥,名家力作严重缺失,颁奖礼变成红毯秀,商业运作尚未进入良性循环等原因。中美两国在流行音乐评奖活动的性质上是基本相同的,在模式上也是相近的,但在少数环节上还是存在一定的差异性,包括评审的差异性和评奖榜单音乐类型的设置差异。这种差异性的存在,是我们需要借鉴之处。
[Abstract]:As a disguised music criticism activity, music evaluation is an extremely important part of social music production, and it is also a necessary condition to guide the sound operation of social music production. It is an effective guarantee to promote the effect of "spreading must seek through" in music communication activities, and is also the main promoter of music market economy. It guides the audience to choose and consume with a mode of reflecting the audience's aesthetics, evaluating the exchange value, and guiding the audience to choose and consume. And give value to music goods. After more than 30 years of development, pop music awards in mainland China have gone from extreme prosperity to becoming weaker and weaker. This is related not only to the development of pop music, but also to the development of pop music. At the same time, it is also closely related to the market environment of the whole pop music industry and the operating mode of the awards themselves, including the domino effect of pop music, the excessive setting of awards for pop music awards, and the serious shortage of famous artists' works. Awards became red carpet show, business operations have not yet entered a virtuous circle and so on. The nature and pattern of pop music awards in China and the United States are basically the same, but there are still some differences in a few aspects, including the difference of the evaluation and the setting of the music types of the awards list. The existence of this difference is what we need to learn from.
【作者单位】： 东南大学艺术学院;
【基金】：江苏省教育高校哲学社会科学优秀创新团队项目“中国传统艺术传承与传播”阶段性成果之一
【分类号】：J692
本文编号：2437767
[Abstract]:As a disguised music criticism activity, music evaluation is an extremely important part of social music production, and it is also a necessary condition to guide the sound operation of social music production. It is an effective guarantee to promote the effect of "spreading must seek through" in music communication activities, and is also the main promoter of music market economy. It guides the audience to choose and consume with a mode of reflecting the audience's aesthetics, evaluating the exchange value, and guiding the audience to choose and consume. And give value to music goods. After more than 30 years of development, pop music awards in mainland China have gone from extreme prosperity to becoming weaker and weaker. This is related not only to the development of pop music, but also to the development of pop music. At the same time, it is also closely related to the market environment of the whole pop music industry and the operating mode of the awards themselves, including the domino effect of pop music, the excessive setting of awards for pop music awards, and the serious shortage of famous artists' works. Awards became red carpet show, business operations have not yet entered a virtuous circle and so on. The nature and pattern of pop music awards in China and the United States are basically the same, but there are still some differences in a few aspects, including the difference of the evaluation and the setting of the music types of the awards list. The existence of this difference is what we need to learn from.
【作者单位】： 东南大学艺术学院;
【基金】：江苏省教育高校哲学社会科学优秀创新团队项目“中国传统艺术传承与传播”阶段性成果之一
【分类号】：J692
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