加多宝与王老吉包装装潢案法律解析

发布时间：2018-02-08 14:14

本文关键词： 特有包装、装潢知名商品商业外观反不正当竞争法　出处：《甘肃政法学院》2017年硕士论文　论文类型：学位论文

【摘要】：当前,我国正处于市场经济转型的重要时期,商业领域各种不诚信、不道德的行为更是屡见不鲜,其中,最为典型的案例就是加多宝与王老吉关于凉茶的红罐包装、装潢权益归属之争。2008年以来,加多宝和广药关于红罐凉茶的纠纷,引起了社会的广泛关注,并被冠以“中国包装装潢第一案”之称。双方争议的焦点,就是包装、装潢权的归属判定及其与商标权的关系问题。笔者将在文中展开详细的论述,进行深入的分析、探讨。希望通过本文的分析,能够促进法律的完善,为实务中遇到的各类难题提供指引。本文共分为五章:第一章为案情简介,主要对案件背景进行介绍,并引出红罐凉茶包装装潢侵权纠纷案。第二章围绕本案的争议焦点:涉案知名商品的认定、红罐包装装潢权利人的判定及其与商标是否可以分离等,详细阐述了涉案双方以及学界各方的观点。第三章是本案争议中难点问题的分析,是本论文的重点。本章内容主要包括:第二章所介绍的三大争议问题、商品与商品标识关系的梳理及商品标识法律保护。第四章是对域外代表性国家的相关法律规定进行介绍,并对有益经验及借鉴进行总结。第五章是表达作者观点,提出本案的应然判决,同时针对本案引发的启示,结合现阶段我国的法律制度,提出完善建议。
[Abstract]:At present, our country is in an important period of market economy transformation, and all kinds of dishonesty and immoral behavior are common in the commercial field. Among them, the most typical case is the red jar packaging of herbal tea by Gadobo and Wang Laoji. Since 2008, the dispute between Gadobo and Guang Yao on red pot herbal tea has aroused widespread social concern, and has been dubbed "the first case of packing and Decoration in China." the focus of the dispute between the two sides is packaging. The author will expound in detail in this paper, carry on the thorough analysis, discuss, hope through the analysis of this text, can promote the perfection of the law, This article is divided into five chapters: the first chapter is a brief case, mainly to the case background, The second chapter focuses on the dispute about this case: the identification of the well-known goods involved, the judgment of the holder of the decoration of the red can packaging and whether or not the trademark can be separated, etc. The third chapter is the analysis of the difficult issues in the dispute, which is the focus of this paper. The content of this chapter mainly includes: chapter two introduces the three major controversial issues, Chapter 4th introduces the relevant laws and regulations of overseas representative countries, and summarizes the beneficial experience and reference. Chapter 5th is to express the author's views. At the same time, according to the enlightenment caused by this case and the current legal system of our country, the author puts forward some suggestions for perfection.
【学位授予单位】：甘肃政法学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D920.5;D923.43

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