陕煤神木红柳林矿业办公楼装修工程投标策略研究

发布时间：2018-02-20 22:46

本文关键词： 投标策略投标报价投标技巧投标选优决策模型　出处：《西安建筑科技大学》2011年硕士论文　论文类型：学位论文

【摘要】：投标策略研究主要包括：一是解决企业如何选择招标项目的问题，二是指导投标报价与作价技巧的采用。投标策略的研究具有重要的意义：刺激并促进竞争，使市场更加公平、资源配置更优化；是企业发展的重要法宝和技术总结，是每个承包商关心的问题，也是投标研究的趋势；反映了企业的管理、驾驭能力和控制水平；为承包商做投标决策提供理论指导，使其提高中标率。本文应用数学的理论和方法研究投标选优和报价策略，，即定性与定量相结合分析招标项目，确定评价指标权重，采用系数法进行优胜劣汰选择项目，具体项目具体分析判定采用的投标策略和技巧，应用序列分析模型做出最优报价。最后，理论与实践相结合，把研究成果付诸于工程实践，陕煤神木红柳林矿业办公楼装修工程投标策略分析实证了论文提出的方法和结论是可行的，具有一定的推广价值。
[Abstract]:The research on bidding strategy mainly includes: first, how to choose bidding project for enterprises; second, how to guide the use of bidding quotation and pricing techniques. The study of bidding strategy is of great significance: to stimulate and promote competition, and to make the market more fair. Resource allocation is more optimized; it is an important magic weapon and technical summary of enterprise development. It is the concern of every contractor and also the trend of bidding research, which reflects the management, control ability and control level of the enterprise. To provide theoretical guidance for the contractor to make bidding decision, so as to improve the winning rate. In this paper, the theory and method of mathematics are applied to study the bidding selection and bidding strategy, that is, the qualitative and quantitative analysis of bidding items, the determination of evaluation index weight, the use of coefficient method to select the best and fittest project. The bidding strategies and techniques used in the concrete analysis and judgment of specific projects are used to make the optimal quotation by using the sequence analysis model. Finally, the research results are put into engineering practice by combining theory with practice. Bidding Strategy Analysis of the renovation Project of Shenmu Hongliulin Mining Office Building of Shaan Coal the method and conclusion put forward in this paper are feasible and have certain popularization value.
【学位授予单位】：西安建筑科技大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：TU723.2

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