藏式建筑的装饰元素在当地旅游产品包装设计中的运用研究

发布时间：2018-04-09 23:23

本文选题：藏式建筑　切入点：装饰元素　出处：《西南交通大学》2013年硕士论文

【摘要】：当下,旅游业的迅速发展一定程度上刺激了旅游景区的产品销售,但随着时代文明的进步和经济的发展,赤裸的旅游产品并不能够足够的吸引旅游人士的眼球,人们开始借助包装来增加旅游产品的纪念收藏价值,提高赠亲送友的档次,增强礼品的内涵,加大礼品的附加值,该现象迅速带动了当地旅游产品包装事业的飞速提高。西藏因为有着独特的文化和魅力,吸引着国内外人士前去旅游,旅游产业已经成为带动西藏经济的支柱产业。西藏旅游产品种类多且都富有特色,但在产品包装少缺乏创新和设计,某种程度上,不利于产品的推广和文化的传播。本文是以西藏特色旅游产品之一——藏香为载体,对其包装设计进行考量、研究。本文以藏式建筑中的装饰元素在当地旅游产品包装中的信息传播、交流我为启示,分析了藏式建筑装饰元素的内容(包括其色彩、文字、图案、造型等方面),并结合藏族地区的文化内涵和地域特色,充分挖掘藏式建筑装饰中的视觉元素,以提取、拆分、重组的方式合理运用到当地的旅游产品包装设计中,进而分析了提取藏式建筑中赋有文化内涵和地域特色的装饰元素进行设计的可行性。在此基础上,提出了装饰元素提取的基础必须是设计者对当地文化底蕴深刻感知,以及运用藏式建筑装饰元素有文化、有特色的特征征对于当地旅游产品包装设计中创造思维过程及沟通过程的合理性。
[Abstract]:At present, the rapid development of tourism has stimulated the sales of tourist attractions to a certain extent, but with the progress of civilization and the development of economy, naked tourism products are not enough to attract the attention of tourists.People began to use packaging to increase the value of tourism products to commemorate the collection, improve the level of gifts, enhance the connotation of gifts, increase the added value of gifts, this phenomenon quickly led to the rapid development of local tourism packaging industry.Because of its unique culture and charm, Tibet attracts people from home and abroad to travel, and tourism industry has become the pillar industry to drive Tibet's economy.There are many kinds of tourism products in Tibet, all of them are full of characteristics, but the packaging of the products lacks innovation and design. To some extent, it is not conducive to the promotion of products and the spread of culture.In this paper, the packaging design of Tibetan incense, one of the tourism products with Tibetan characteristics, is considered and studied.Based on the dissemination of information about the decorative elements of Tibetan architecture in the packaging of local tourism products, this paper analyzes the contents of the decorative elements of Tibetan architecture (including their colors, characters, patterns, etc.).In such aspects as modelling and combining with the cultural connotation and regional characteristics of Tibetan areas, the visual elements in Tibetan architectural decoration can be fully excavated in order to extract, split, and reorganize the visual elements in order to apply them to the packaging design of local tourism products.Then it analyzes the feasibility of extracting the decorative elements with cultural connotation and regional characteristics in Tibetan architecture.On this basis, it is pointed out that the basis of extraction of decorative elements must be the designer's profound perception of the local cultural background, and the use of Tibetan architectural decoration elements to have culture.The characteristic characteristic is reasonable for the creative thinking process and communication process in the packaging design of local tourism products.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TB482

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