4-6岁儿童服装装饰研究

发布时间：2018-04-20 03:11

本文选题：童装装饰 + 4-6岁儿童心理　；参考：《北京服装学院》2010年硕士论文

【摘要】：装饰是一种普遍的艺术和文化现象。随着人类社会的发展和演进,装饰已成为一种普遍的人类行为和人的社会生活方式,而服饰是人类装饰行为中一个极为重要的组成部分。儿童是我国众多人口中的一个特殊的群体,随着国内人们生活水平的不断提高,特别是我国实行计划生育政策后,父母对孩子更加重视,家长用在孩子身上的开支日益增加,其中童装消费成为当前家庭生活的重要支出,同时儿童服装的消费也越来越受到商家的关注。童装市场是继成衣市场之后,被业内人士普遍看好、被国内外服装企业竞相争夺的市场。因此,本文以市场销售状况为主线,以消费者消费需求为切入点,分析当今北京都市童装装饰特征及其童装品牌装饰倾向。论文以4-6岁儿童服装装饰为研究重点,分四个章节进行论述。第一章:我国童装现状分析。通过对童装市场调研、分析,探寻当今童装消费倾向,以便更为深入地解析装饰在童装消费过程中所起的作用。第二章:童装装饰的特征与功能。剖析儿童生理、心理特征,接着阐述当今都市童装装饰特征,从色彩、图案等方面分析当下装饰形式在童装中的应用,然后对童装装饰功能进行探讨。第三章:我国童装装饰新现象。揭示当前童装、特别是4-6岁儿童服装装饰的变化及发展趋势。第四章:品牌分析,通过成功案例分析进一步阐明装饰在童装上的特殊作用和重要意义。论文最后是结语部分,依据现代童装发展趋势,提出个人对童装设计中装饰形式的建议。
[Abstract]:Decoration is a universal artistic and cultural phenomenon. With the development and evolution of human society, decoration has become a universal human behavior and social life style, and clothing is an extremely important part of human decorative behavior. Children are a special group among many people in our country. With the continuous improvement of people's living standards in China, especially after the implementation of the family planning policy in our country, parents pay more attention to their children, and parents spend more and more on their children. Children's clothing consumption has become an important expenditure in current family life, and the consumption of children's clothing has been paid more and more attention by merchants. The children's clothing market is the market which is widely favored by the industry and competed by domestic and foreign garment enterprises after the ready-to-wear market. Therefore, this paper takes the marketing situation as the main line and the consumer consumption demand as the breakthrough point to analyze the characteristics of children's clothing decoration in Beijing and its decoration tendency of children's clothing brand. This paper focuses on 4-6-year-old children's clothing decoration and discusses it in four chapters. Chapter one: analysis of the present situation of children's clothing in China. Through the research and analysis of children's wear market, this paper explores the current consumption tendency of children's wear, so as to analyze the role of decoration in the process of children's clothing consumption. Chapter two: the characteristics and functions of children's clothing decoration. This paper analyzes the physiological and psychological characteristics of children, then expounds the decorative features of children's clothing in the city today, analyzes the application of the current decoration form in children's clothing from the aspects of color and pattern, and then probes into the decorative function of children's clothing. Chapter three: the new phenomenon of children's clothing decoration in China. To reveal the current children's clothing, especially children aged 4-6 years old clothing decoration changes and development trend. Chapter IV: brand analysis, through the successful case study to further clarify the special role and significance of decoration in children's clothing. The last part of the paper is the conclusion. According to the development trend of modern children's clothing, the author puts forward personal suggestions on decorative form of children's clothing design.
【学位授予单位】：北京服装学院
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：F426.86

【引证文献】