产品设计中的装饰符号研究

发布时间：2018-05-11 02:32

本文选题：装饰符号 + 产品装饰　；参考：《湖南大学》2009年硕士论文

【摘要】： 经济高速发展的社会环境下,物质的满足已不是人们生活追求的目标,情感体验逐渐成为大众生活的主旋律。现代人的生活中充斥着各式各样的产品,对产品的感性诉求是体验的重要方式。产品装饰蕴含丰富的感性元素,它以表面的审美形式为载体,传达产品的文化意义,它能引发联想,触动人的内心情感。正因如此,产品装饰已是设计中需要重点考虑的部分。本文从符号的角度,对装饰符号的产生、发展和特点以及产品设计中装饰符号的表达与认知进行全方位的分析。文中首先介绍了符号学的研究理论,从符号的角度结合装饰作为一种视觉文化现象,分析得出装饰符号的特点为符号能指对符号所指的相对独立性,也就是肯定了装饰符号形式脱离符号内容的独立审美意义。并对装饰符号的产生、发展以及功能作概略的介绍。接着,本文在产品背景下分析了装饰符号的形式表达与装饰符号内容的范畴。从视知觉的角度分析产品装饰符号形式的认知特点,从而得出视知觉对不同产品的装饰形式表达的影响。并从建构性认知的角度探讨装饰符号内容的认知特点,即认知主体基于自身已有的知识结构,对装饰内容的主动建构。最后,在前期研究的基础上,本文创新性地提出基于认知的产品装饰属性分类,即产品装饰的认知属性。根据认知属性,从四个方面构建不同的产品装饰设计步骤,并应用于设计实践,以探讨其可行性和有效性。
[Abstract]:In the social environment of rapid economic development, material satisfaction is not the goal of people's life, and emotional experience is becoming the main theme of public life. The life of modern people is full of all kinds of products, the perceptual appeal of products is an important way of experience. Product decoration contains rich perceptual elements. It conveys the cultural significance of the product with the superficial aesthetic form as the carrier, and it can trigger association and touch people's inner feelings. For this reason, the product decoration has been the important part of the design to be considered. From the point of view of symbol, this paper analyzes the origin, development and characteristics of decorative symbols and the expression and cognition of decorative symbols in product design. In this paper, the research theory of semiotics is first introduced. From the point of view of symbol and decoration as a visual cultural phenomenon, it is concluded that the characteristics of decorative symbol are the relative independence of symbol signifier to the symbol. That is to say, it affirms the independent aesthetic significance of the decorative symbol form from the symbol content. The appearance, development and function of decorative symbols are introduced briefly. Then, this paper analyzes the formal representation of decorative symbols and the category of decorative symbols under the product background. From the perspective of visual perception, the cognitive characteristics of product decorative symbol forms are analyzed, and the influence of visual perception on the expression of decorative forms of different products is obtained. From the perspective of constructive cognition, this paper discusses the cognitive characteristics of decorative symbol content, that is, the active construction of decorative content by the cognitive subject based on its existing knowledge structure. Finally, on the basis of previous research, this paper innovatively puts forward the classification of product decoration attribute based on cognition, that is, cognitive attribute of product decoration. According to cognitive attributes, different design steps of product decoration are constructed from four aspects, and applied to design practice to discuss its feasibility and effectiveness.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：J524.1

【引证文献】