个人数码通讯产品护套热升华个性化装饰商业计划书

发布时间：2018-05-16 05:47

本文选题：个人数码通讯产品护套 + 个性化　；参考：《兰州大学》2014年硕士论文

【摘要】：本文是华博公司为了实施“个人数码通讯产品护套热升华个性化装饰”项目而撰写的面向公司股东的投资可行性分析商业计划书。本商业计划书主要包括：项目概述、市场竞争分析、营销策略、财务可行性分析等几方面内容。华博公司是一家生产电子产品的塑胶零配件的小型企业,近年来竞争日趋激烈,固有市场利润率不断萎缩,公司决定依托现有资源,开拓新的利润增长点,并作为一个专门的项目进行独立运行。公司将依托原有工厂作为生产研发基地,然后建立和目前的销售网络完全独立的销售系统,使用网店直销的模式。随着网络营销和柔性制造技术的发展,制造企业面对单个的终端消费者的生产和销售成为可能,满足消费者的不断增长的个性化需求成为新的市场增长点。公司决定在现有的批量生产个人通讯产品护套的设备和制造能力的基础上,增加热升华表面装饰制造能力,采用柔性生产技术,配合直接面对终端消费者的网络直销模式,并组建专门的项目团队推动此项目的开展。本商业计划书从企业的实际出发,运用市场营销学、会记学、信息系统学、运营管理学等相关学科的知识对项目的可行性进行系统科学的分析,指导企业详细了解投资项目,明确发展方向,树立转型信心。本商业计划书,为了论证项目的商业可行性,准备了大量的资料,做了充分的市场调查,并运用各种分析工具对内外环境以及产业环境中的竞争力量进行了综合分析,对项目的目标客户群进行定位,对项目的产品和营销模式进行了论证,对整个项目的投入和预期收益进行了分析和预测,对公司人力资源和组织架构进行了设计规划。
[Abstract]:This paper is an investment feasibility analysis business plan written by Huabo Company in order to implement the project of "personal digital communication product sheath thermal sublimation and personalized decoration". This business plan mainly includes: the project outline, the market competition analysis, the marketing strategy, the financial feasibility analysis and so on. Huabo Co., Ltd. is a small enterprise producing plastic spare parts for electronic products. In recent years, the competition is becoming increasingly fierce, and the inherent market profit margin is constantly shrinking. The company has decided to rely on existing resources to open up new profit growth points. And run independently as a special project. The company will rely on the original factory as the production and development base, and then establish a completely independent sales system with the current sales network, using the direct selling model of online stores. With the development of network marketing and flexible manufacturing technology, it is possible for manufacturing enterprises to face the production and sales of a single end-consumer, and to meet the increasing demand of consumers becomes a new market growth point. The company has decided to increase the thermal sublimation surface decoration manufacturing capability on the basis of the existing equipment and manufacturing capability for mass production of personal communication products sheathing, adopt flexible production technology, and cooperate with the direct selling mode of network facing the end consumers directly. And set up a special project team to promote the development of the project. Starting from the actual situation of the enterprise, this business plan uses the knowledge of marketing, information systematics, operational management and other related disciplines to conduct a systematic and scientific analysis of the feasibility of the project, guiding the enterprise to understand the investment project in detail. Clear the direction of development, build up confidence in the transition. This business plan, in order to demonstrate the commercial feasibility of the project, has prepared a large amount of data, done sufficient market research, and used various analytical tools to conduct a comprehensive analysis of the competitive forces in both the internal and external environment and the industrial environment. The target customer group of the project is positioned, the product and marketing model of the project is demonstrated, the investment and expected income of the whole project are analyzed and forecasted, and the human resources and organizational structure of the company are designed and planned.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.63

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