绍兴市百脑汇装饰设计有限公司一体化策略研究

发布时间：2018-05-25 07:08

本文选题：纵向一体化 + 横向一体化　；参考：《湘潭大学》2010年硕士论文

【摘要】：住房制度改革、城镇化的推进,经济的高速发展以及人们生活水平的提高给装饰企业带来了广阔的的市场和激烈的竞争。绍兴市百脑汇装饰设计有限公司作为一家发展近10年的民营装饰公司,在企业成长的过程中面临着如何选择和制定一体化策略的问题。本文以一体化的相关理论为指导,在对百脑汇装饰设计有限公司的宏观环境、行业状况以及公司内部条件分析的基础上,明确了公司内部的优势和劣势及其面临的机会和威胁,提出了企业制定一体化策略的原则、程序和具体的一体化策略建议。百脑汇公司可以先进行设计、施工一体化,然后建立定制化工厂,提供个性化的装饰材料,接着与房地产商、大型公装企业、专业的部件(卫浴、橱柜等)供应商等结成纵、横向联盟,形成多维一体化。论文最后简单的探讨了百脑汇公司一体化策略的实施条件。本文对国内其他中小型建筑装饰企业制定增长战略时也有很好的借鉴意义。
[Abstract]:The reform of housing system, the promotion of urbanization, the rapid development of economy and the improvement of people's living standard have brought wide market and fierce competition to decoration enterprises. Shaoxing Bainaohui Decoration Design Co., Ltd., as a private decoration company with nearly 10 years' development, is faced with the problem of how to choose and formulate the integrated strategy in the process of enterprise growth. Based on the analysis of the macro environment, industry conditions and internal conditions of Bainaohui Decoration Design Co., Ltd., this paper, under the guidance of relevant theories of integration, makes clear the internal strengths and weaknesses of the company and the opportunities and threats it faces. The principles, procedures and specific suggestions of integration strategy are put forward. Bainaohui Company can first design, construct and integrate, then set up a customized chemical factory, provide personalized decorative materials, and then form a vertical relationship with real estate developers, large public clothing enterprises, professional components (sanitary ware, cabinets, etc.) suppliers, etc. Horizontal alliance, forming multidimensional integration. Finally, the paper discusses the implementation conditions of the integration strategy of Bainaohui Company. This article also has the very good reference significance when the domestic small and medium-sized construction decoration enterprise formulates the growth strategy.
【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：F723;F426.92

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