后现代语境下的成衣装饰设计研究

发布时间：2018-06-08 03:08

本文选题：后现代 + 语境　；参考：《东华大学》2011年硕士论文

【摘要】：追溯服装装饰设计的发展历史,可以从远古一直历数到今天,不同国家、不同民族都有属于自己的装饰色彩、纹样和工艺。尽管“成衣”这一概念历史并不悠久,但装饰设计早已有之。成衣业的出现和迅猛发展,是伴随着其他文化、艺术同步进行的,政治、经济的发展以及各类思潮的出现都给成衣装饰设计带来巨大的影响。分析成衣装饰设计的发展历程我们不难看出,装饰的从无到有或由繁入简是随着社会的发展周期性的反复的,这与人类的审美习惯不无关系。发展至后现代社会,服装设计出现了新的现象和特征,成衣装饰设计也有了许多新的变化。本文通过对大量资料素材的归纳和整理,按照图文资料的搜集整理、市场调查的分析研究以及实际案例的对比剖析等研究方法的流程和顺序,在后现代主义以及成衣装饰的相关概念与理论研究的基础上,结合成衣装饰设计的消费心理基础及影响因素,重点对成衣装饰设计的要素(色彩、纹样、材质、技法等)进行了分析和研究,并对相关行业从业人员及成衣市场进行调研分析,从服装设计的主要视角中归纳出后现代成衣装饰设计的设计理念和主要特征。中国的成衣设计研究因为自身国情与发展方式的不同,后现代化设计给传统的伦理观念带来了冲击,悠久的历史积淀又给后现代设计提供了新的异域化的灵感。而创新意识的缺失则将矛盾放大并体现在成衣设计中,设计上的千篇一律造成产品的“同质性”,对自己民族的理念及设计价值研究的不够深入,使得本土的成衣设计缺少了民族的根基,打造不出响亮的民族品牌。文章以后现代语境为前提,展开对成衣装饰设计的研究和探讨,面对目前我国成衣市场中装饰设计所存在的疑惑和不足,力图找到解决实际问题的方法,为将来的设计提供正确的思路。对于这一历史时期的文化研究要从社会学、心理学等各个方面去把握。成衣装饰工艺设计作为服饰文化的一部分,必然要从全球化的大背景出发,结合市场规律,运用消费心理学及特定的成衣装饰设计符号要素,将成衣品牌的理念传达给消费者。本文运用交叉学科理论对后现代成衣装饰设计进行系统的论证,提出后现代成衣装饰设计的原则和方法,以期能够更为深入的理解后现代主义的审美特征,把握成衣装饰设计元素的运用,用心理学、符号学等原理分析后现代语境下的成衣装饰设计现象,并运用研究结论进一步指导设计,进而提升成衣产品、品牌价值。同时指出后现代成衣装饰设计是人类文明的积淀和升华,对于当代中国成衣的设计和创新具有指导性意义。
[Abstract]:Tracing back to the development history of costume decoration design, we can count from ancient times to today, different countries and different nationalities have their own decorative colors, patterns and techniques. Although the concept of "garments" is not a long history, decorative design has long been there. The emergence and rapid development of garment industry is accompanied by other culture, art, political, economic development and the emergence of various trends of thought have brought great impact on clothing decoration design. It is not difficult to see that the decoration from scratch or from complexity to simplicity is repeated periodically with the development of society, which has something to do with the aesthetic habits of human beings. In the post-modern society, new phenomena and characteristics have appeared in the clothing design, and many new changes have taken place in the garment decoration design. The flow and sequence of the research methods of market research and comparative analysis of actual cases are based on the related concepts and theories of postmodernism and ready-to-wear decoration. Based on the consumption psychological basis and influencing factors of garment decoration design, the paper analyzes and studies the factors (color, pattern, material, technique, etc.) of garment decoration design. And to the related industry employees and clothing market research and analysis, From the main angle of view of garment design, this paper sums up the design idea and main characteristics of post-modern garment decoration design. The research on garment design in China is different because of its own national conditions and development mode. The post-modern design has brought the impact to the traditional ethics idea, and the long history accumulation has provided the new exotic inspiration to the post-modern design. The lack of innovation consciousness magnifies the contradiction and embodies it in the garment design. The uniform design results in "homogeneity" of the product, and the research on the concept and design value of one's own nation is not deep enough. So that the local clothing design lacks the national foundation, can not create a resounding national brand. On the premise of the modern context, this paper studies and discusses the decoration design of garments, and tries to find a way to solve the practical problem in the face of the doubts and shortcomings of the decoration design in the clothing market of our country at present. Provide correct ideas for future design. For this historical period of cultural research from sociology, psychology and other aspects to grasp. As a part of clothing culture, garment decoration technology design must proceed from the background of globalization, combine with market law, and apply consumer psychology and specific symbolic elements of garment decoration design. The idea of clothing brand is conveyed to consumers. This paper uses the interdisciplinary theory to systematically demonstrate the post-modern garment decoration design, and puts forward the principles and methods of post-modern clothing decoration design. In order to understand the aesthetic characteristics of post-modernism, grasp the application of clothing decoration design elements, analyze the phenomenon of clothing decoration design in the post-modern context with the principles of psychology and semiotics. And the use of research conclusions to further guide the design, and then enhance clothing products, brand value. At the same time, it is pointed out that post-modern garment decoration design is the accumulation and sublimation of human civilization, which is of guiding significance to the design and innovation of modern Chinese ready-to-wear.
【学位授予单位】：东华大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：J523.5

【相似文献】