植物花卉纹在现代包装设计中的装饰应用

发布时间：2018-06-15 12:46

本文选题：现代包装设计 + 植物花卉纹　；参考：《华中师范大学》2008年硕士论文

【摘要】： 包装的功能首先是保护商品,但由于商品对企业来说是为了销售而生产的,如果商品无法销售出去,那么包装的保护功能只能落个“虚设”。所以其美化商品、传递信息以及促进商品销售的功能也就极具重要性。包装设计作为一种文化形态,它的精神功能越来越多地引起人们的重视。目前,包装界对于自然设计抱以高度的关注,提倡从自然界提取元素进行设计。依据这一思想,出现了很多优秀的适应社会需求的包装设计。但是在市场上也存在着这样的一些设计,它们漠视商品特点,将不同寓意的元素糅合在包装设计中,不但在商品概念传达上造成了混淆,而且造成了消费者视觉上的疲劳。植物花卉纹受到全世界各国人民的喜爱,把植物花卉纹运用到包装设计中去,不但符合人们的审美习惯,也能将一些产品的性能、理念更加准确的传达给受众。研究植物花卉图案在现代包装设计装饰中的应用,有利于植物花卉图案这一图形的被应用和传播。本文将从分析现代包装设计中的植物花卉装饰入手,围绕植物花卉图案的表现形式和文化意义;植物花卉图案的应用方式和应用特点及其在现代包装设计装饰中的意义进行研究和论证。植物花卉图案作为现代包装设计装饰中有效传达信息的元素之一,有助于满足消费者的审美需求,实现商品的销售,并会促进中国现代包装设计的科学发展。
[Abstract]:The function of packaging is to protect the goods first, but because the goods are produced for the purpose of sale, if the goods cannot be sold, then the protective function of the packaging can only fall into "fictitious". So the function of beautifying goods, transmitting information and promoting commodity sales is very important. Packaging design as a cultural form, its spiritual function more and more people pay attention to. At present, the packaging industry is highly concerned about natural design, advocating the extraction of elements from nature for design. According to this idea, there are many excellent packaging design to meet the needs of society. However, there are some designs in the market, which ignore the characteristics of goods and combine the elements of different meanings in packaging design, which not only cause confusion in the communication of the concept of goods, but also cause visual fatigue of consumers. Plant flower patterns are loved by people all over the world. The application of plant flower patterns to packaging design not only conforms to people's aesthetic habits, but also can convey the performance and concept of some products to the audience more accurately. The research on the application of plant flower pattern in modern packaging design and decoration is beneficial to the application and dissemination of plant flower pattern. This paper will start with the analysis of plant flower decoration in modern packaging design, and focus on the expression form and cultural significance of plant flower pattern. The application and characteristics of plant and flower pattern and its significance in modern packaging design and decoration are studied and demonstrated. As one of the elements to convey information effectively in modern packaging design decoration, plant and flower patterns can help to meet the aesthetic needs of consumers, realize the sale of commodities, and promote the scientific development of modern packaging design in China.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：J524.2

【引证文献】