汉绣装饰纹样视觉语言及在礼品包装中的应用研究

发布时间：2018-06-17 13:16

本文选题：汉绣装饰纹样 + 视觉语言　；参考：《广西师范大学》2017年硕士论文

【摘要】：汉绣是我国特有的刺绣工艺,它与苏绣、湘绣、蜀绣等并称为中国十大名绣,主要流行于湖北武汉、荆州、洪湖一带。汉绣装饰纹样种类丰富、色彩艳丽,它集中体现了湖北地区人民的图腾崇拜、民俗生活和精神信仰。想要从艺术的角度欣赏汉绣装饰纹样,并从中汲取养分,就必须对它进行研究分析和解读。本文从汉绣装饰纹样的本质出发,对纹样的功能、符号意义和审美价值三个方面进行了分析,将汉绣装饰纹样认知为一种视觉符号,并分析其符号形式与符号内容的关系,探讨了汉绣装饰纹样视觉语言的特点及传达过程。视觉语汇是视觉语言研究的基础,只有对汉绣装饰纹样视觉语汇进行概括和分类才能更加了解它的视觉语言。首先,本文通过对资料的收集和整理将汉绣装饰纹样视觉语汇分为:花卉植物纹样语汇、动物纹样语汇、人物纹样语汇以及文字性纹样语汇四大类,又对具有代表性的凤鸟纹、牡丹纹、莲花纹、吉祥花字纹等纹样进行了深入分析;其次,汉绣装饰纹样视觉语言的语法是研究视觉语汇的组织以及变化关系的,本人分析了汉绣装饰纹样视觉语法中的构图法则,将它分为对称均衡和自由构成两种形式,又按照汉绣装饰纹样的组织方式分为团饰、方饰和散饰三大类;再次,本人从视觉符号的角度出发,总结出汉绣装饰纹样视觉语义的特点,分析了自然因素、社会因素对汉绣装饰纹样视觉语义的影响,并将纹样视觉语义分为图腾崇拜、宗教仪式、时令节日、祈福纳祥四大类,对语义的解读有助于人们进一步掌握汉绣装饰纹样视觉语言;最后,从视觉语汇、语义、语法、语境等角度来分析汉绣装饰纹样在礼品包装中应用的可行性、应用现状和应用原则,并通过对其研究进行设计实践。汉绣作为地方性绣种在经历了工业发展的冲击后,面临着失传的危机。面对这样严峻的形势,本文从汉绣装饰纹样方面入手,将汉绣装饰纹样认知为一种视觉符号,对其视觉语汇、语法、语义、语境进行研究,将它与同一个地域环境下的礼品包装相结合,寻找汉绣纹样视觉语言与礼品包装设计的融合点,并对汉绣装饰纹样进行创新设计。将汉绣独有的艺术特色带给每一个消费者,希望在促进商品销售的同时能为汉绣带来新的发展和新的机会。
[Abstract]:Han embroidery is a unique embroidery technology in China. It is known as the top ten famous embroidery in China with Su embroidery, Xiang embroidery and Shu embroidery, mainly popular in Wuhan, Hubei, Jingzhou and Honghu. The decorative patterns of Han embroidery are rich in variety and colorful. It embodies the people's totem worship, folk life and spiritual belief in Hubei. If we want to appreciate the decorative patterns of Han embroidery from the angle of art and draw nutrients from them, we must study, analyze and interpret them. Starting from the essence of the decorative patterns of Han embroidery, this paper analyzes the functions, symbolic significance and aesthetic value of the patterns, and cognizes them as a visual symbol, and analyzes the relationship between the form of the symbols and the contents of the symbols. This paper discusses the characteristics and communication process of the visual language of decorative patterns in Han embroidery. Visual vocabulary is the basis of visual language research. Only by generalizing and classifying the visual vocabulary of decorative patterns in Han embroidery can we better understand its visual language. First of all, through the collection and collation of the data, the visual vocabulary of decorative patterns in Han embroidery is divided into four categories: flower and plant patterns, animal patterns, characters and characters, and the representative Phoenix and bird patterns. Peony pattern, lotus pattern, auspicious flower pattern and other patterns are deeply analyzed. Secondly, the grammar of the visual language of Han embroidery decorative pattern is to study the organization and changing relationship of visual vocabulary. I have analyzed the composition principle in the visual grammar of Chinese embroidery decorative pattern, and divided it into two forms: symmetrical equilibrium and free constitution, and divided it into three categories according to the organization mode of Han embroidery decorative pattern: group decoration, square decoration and scattered decoration. From the point of view of visual symbols, I summarize the characteristics of visual semantics of decorative patterns in Chinese embroidery, analyze the influence of natural factors and social factors on visual semantics of decorative patterns of Chinese embroidery, and divide the visual semantics of patterns into totem worship and religious rites. The interpretation of semantics helps people to further master the visual language of decorative patterns of Chinese embroidery. Finally, from the visual vocabulary, semantics, grammar, From the perspective of context, this paper analyzes the feasibility, current situation and application principles of the application of decorative patterns of Han embroidery in gift packaging. Han embroidery as a local embroidery species experienced the impact of industrial development, facing a lost crisis. In the face of such a severe situation, this paper starts from the aspect of decorative patterns of Han embroidery, and makes a study of the visual vocabulary, grammar, semantics, and context of the decorative patterns of Han embroidery as a kind of visual symbol. Combining it with the gift packaging in the same regional environment, this paper looks for the fusion point between the visual language of the Chinese embroidery pattern and the gift packaging design, and carries on the innovation design to the Han embroidery decoration pattern. The unique artistic features of Han embroidery will be brought to every consumer, hoping to promote the sales of goods at the same time can bring new development and new opportunities for Han embroidery.
【学位授予单位】：广西师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J524.2

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