羊绒衫装饰设计研究

发布时间：2018-06-21 06:29

本文选题：羊绒衫 + 品牌　；参考：《江南大学》2010年硕士论文

【摘要】：随着国内消费水平的不断提高,市场对诸如羊绒衫一类的高档服装产品的需求量也在日益增长,羊绒衫愈来愈受到服装品牌企业及消费者的关注。由于羊绒衫的色彩及造型变化单一,其装饰设计已经成为产品的主要卖点。鉴于此,本文对变化丰富的羊绒衫装饰设计原理及方法的研究,具有重要的意义。本文主要围绕“羊绒衫装饰设计”这一主线,依据羊绒衫的特性和设计特点,从服装设计美学和我国羊绒衫品牌市场着手,对其进行系统的研究。课题融合了服装设计的美学原理,对中西羊绒衫装饰设计特点进行比较分析,以图文互证的形式,针对羊绒衫设计中运用的各种装饰技法进行了大量的设计实例研究。其中,对中西羊绒衫设计特点的比较研究部分,本文从中西方知名的羊绒衫品牌入手,以各品牌近三季的百余件产品为研究对象,通过抽样调查法分别对装饰设计的各方面特点进行量化比较分析。本文首先对羊绒衫特性以及国内羊绒衫市场设计现状进行概述,并具体整理、分析了中西羊绒衫装饰设计特点;对羊绒衫装饰设计的相关理论进行综述,包括对装饰设计美学法则的阐述及其在羊绒衫材质、造型、色彩中的表现的研究,以及影响羊绒衫装饰设计的要素进行分析。文章对羊绒衫装饰设计的各种方法及设计应用实例进行了分类研究,最后结合课题的理论研究进行了以装饰设计为主导的羊绒衫虚拟品牌的策划设计。最终得出全文结论: 首先,课题通过对国内外品牌羊绒衫的抽样调查分析,认为国内外羊绒衫品牌在装饰设计手法、造型装饰、材质创新、色彩装饰等方面存在较大差异,并针对国内羊绒衫装饰设计存在的问题,提出了相关的解决方法。其次,根据服装设计美学原理,总结出适合羊绒衫装饰设计应用的形式美法则。再次,紧密结合羊绒衫的特性和人体的特征,分析归纳了影响羊绒衫装饰设计的要素:强调视觉美感的色彩要素、强调羊绒衫特性的材质要素、强调整体廓形的造型要素。
[Abstract]:With the continuous improvement of domestic consumption, the market demand for high-grade clothing products such as cashmere sweaters is also growing day by day. Cashmere sweaters are attracting more and more attention of clothing brand enterprises and consumers. Because of the single color and shape of cashmere sweater, its decorative design has become the main selling point of the product. In view of this, this article has the important significance to the change rich cashmere sweater decoration design principle and the method research. According to the characteristics and design characteristics of cashmere sweater, this paper mainly focuses on the main line of "decorative design of cashmere sweater", starting with the clothing design aesthetics and the brand market of cashmere sweater in China, and carries on systematic research on it. This paper combines the aesthetic principle of garment design, compares and analyzes the decorative design characteristics of Chinese and western cashmere sweaters, and studies a large number of design examples on various decorative techniques used in the design of cashmere sweaters in the form of graphic and textual proof. In the part of comparative study on the design characteristics of Chinese and Western cashmere sweaters, this paper starts with the well-known brands of cashmere sweaters in China and the West, and takes more than 100 products of each brand in the past three seasons as the research object. The characteristics of decoration design were compared and analyzed by sampling method. In this paper, the characteristics of cashmere sweaters and the current situation of domestic cashmere sweater market design are summarized, and the decorative design characteristics of Chinese and western cashmere sweaters are analyzed, and the relevant theories of cashmere sweater decoration design are summarized. Including the design of decorative aesthetic principles and the design of cashmere sweater material, shape, color performance of the study, as well as the factors affecting the decorative design of cashmere sweater were analyzed. In this paper, the design methods and application examples of cashmere sweater decoration are classified and studied. Finally, the design of the virtual brand of cashmere sweater, which is dominated by decorative design, is carried out in combination with the theoretical study of the subject. The final conclusion is as follows: first, through the sample investigation and analysis of the domestic and foreign brands cashmere sweaters, the author thinks that the domestic and foreign cashmere sweaters brand in decoration design techniques, modeling decoration, material innovation, There are great differences in color decoration, and some solutions are put forward to solve the problems in the decoration design of cashmere sweater in China. Secondly, according to the aesthetic principle of clothing design, the formality beauty principle suitable for cashmere sweater decoration design is summarized. Thirdly, combining the characteristics of cashmere sweater and the characteristics of human body, this paper analyzes and sums up the factors that affect the decorative design of cashmere sweater: emphasizing the color element of visual aesthetic feeling, the material element of the characteristic of cashmere sweater, and the modeling element of integral profile.
【学位授予单位】：江南大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：TS941.2

【引证文献】