英特尔家庭装修数字化平台设计及商业模式研究

发布时间：2018-06-25 11:17

本文选题：家庭装修 + 数字化平台　；参考：《湖南大学》2011年硕士论文

【摘要】：近年来，家庭装修装饰行业飞速发展，已经成为我国国民经济的支柱产业之一。但是，目前我国家庭装修行业面临很大困境。在政策缺失、市场混乱等多方面不利因素的影响下，房地产商、建材家居产品供应商以及装修公司各自为政的盈利模式已经不再符合整个行业的生存和发展要求。随着数字化技术和互联网经济的蓬勃发展，这种商业模式已经无法满足人民群众日益增长的个性化、多样化和专业化的装修需求。消费者的需求在呼唤市场主体经营和服务模式的创新与变革。家庭装修领域各企业只有通过商业模式的创新，才能提高企业的竞争力，才能赢得市场的主动权。家装行业较差的市场满意度和良好的市场成长率潜藏着新的商机。本论文以研究家装企业在数字化背景下的商业模式创新为主体。通过对依靠数字化平台商业模式成功的企业案例及SWOT分析，结合在线家装平台的发展概况，提出了基于数字化平台的联合品牌商业模式。本文的创新点在于对数字化平台商业模式和联合品牌的发展进行了剖析与研究，并以此构建了基于数字化平台的家装联合品牌商业模式。本文通过对数字化平台商业模式和联合品牌的分析，结合对家装消费者的调研，综合当前家装市场存在的问题，对整个家庭装修行业进行资源整合。把家装各企业著名品牌组成以户型数据为基础的大型家庭装修数字化平台联合品牌，该平台由房地产商、建材供应商、家居供应商、软装供应商、装修装饰设计公司和专业的装修施工公司构成。该联合品牌提供家装一体化的服务体系，可满足全装修、二次装修、局部装修等不同装修阶段不同消费者的家装需求。本研究从实践的探索和理论的高度寻求切实可行的思路解决家装行业发展所面临的问题，，以期实现学术理论与社会实践更好的结合。
[Abstract]:In recent years, the family decoration industry has developed rapidly and has become one of the pillar industries of our national economy. However, at present, the family decoration industry in China is facing a lot of difficulties. In the absence of policy, market chaos and other adverse factors, real estate developers, building materials and home products suppliers as well as decoration companies are no longer in line with the survival and development of the entire industry. With the rapid development of digital technology and Internet economy, this business model has been unable to meet the people's increasing demand for personalized, diversified and specialized decoration. The demand of consumers is calling for innovation and reform of market main body management and service mode. Only through the innovation of the business model, the enterprises in the field of family decoration can improve their competitiveness and win the initiative of the market. The poor market satisfaction and good market growth rate of the home construction industry are potential new business opportunities. This thesis focuses on the research of the innovation of the business model in the digital background. By analyzing the successful enterprise cases and SWOT analysis of the successful business model based on digital platform, combined with the development of online home improvement platform, a joint brand business model based on digital platform is put forward. The innovation of this paper lies in the analysis and research of the development of the digital platform business model and the joint brand, and the construction of the domestic decoration joint brand business model based on the digital platform. Through the analysis of the digital platform business model and the joint brand, combined with the investigation of the home decoration consumers, this paper synthesizes the existing problems in the home decoration market, and integrates the resources of the whole family decoration industry. A large household decoration digital platform based on household data is made up of famous brands of home decoration enterprises. The platform is composed of real estate developers, building materials suppliers, home suppliers, soft clothing suppliers, Decoration and decoration design company and professional decoration and construction companies constitute. The combined brand provides integrated service system, which can meet the needs of different consumers in different stages of decoration, such as complete decoration, secondary decoration, partial decoration and so on. From the perspective of practice and theory, this study seeks practical solutions to the problems faced by the development of home decoration industry, in order to achieve a better combination of academic theory and social practice.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：TU238;F426.92

【参考文献】