区域性装修行业信息平台的设计与实现
发布时间：2018-07-18 13:07
【摘要】：一方面,随着我国电子商务的飞速发展,网民的网购消费观念和行为日趋成型,中国电子商务呈现出了区域化和行业纵深化的发展特点,人们的网络消费领域开始逐渐向装修、建材等方面拓展；另一方面,随着我国房地产事业的快速推进,带来了建筑装修行业的高速发展,装修、建材企业对网络营销的需求也越来越强烈。基于以上背景,从芜湖市当前装修行业电子商务发展落后的现状出发,建设一个面向芜湖市域的装修行业信息平台具有着广阔的市场前景。 本文以设计建设符合芜湖本地装修行业需求特点的行业信息平台——“芜湖装修网”为课题展开研究。在调研了解国内外知名装修行业电子商务平台的基础上,重点研究阐述了芜湖市装修行业的需求特点。芜湖装修网面向的用户主要有个人用户、装修公司、建材公司三类,其中个人用户主要是通过本网站寻找优质装修服务、了解建材信息行情；装修公司主要是寻找商机、展示企业形象；建材公司主要是通过网站进行产品推介、网络营销等。 从三类主要用户的需求出发,结合行业信息平台要能赢利以“可持续运营”的需要,本文设计完成了网站系统功能结构,提出了网站的性能需求。在功能结构设计上,主要分前台服务功能和后台管理功能两大块实现。前台服务功能除了提供必要的信息浏览、内容搜索、自助服务等功能外,针对个人用户主要提供了装修招标、装修疑难、装修日记等功能；针对两类企业用户提供了会员注册、建立公司子站、发布企业新闻、招聘信息、促销信息等通用功能,另外,还针对装修公司需求特别提供了在线投标、在线答疑、发布案例等功能,针对建材公司提供了发布产品等个性化功能。后台管理功能要能实现对网站新闻资讯板块的栏目管理、内容审核管理、企业会员管理、个人会员管理等功能,要能监测网站日常运营状态数据,从而保障网站的安全、稳定运营。 在芜湖装修网的系统设计与实现阶段,本文采用了主流的B／W／D三层结构,按照关系数据库模型特点,详细阐述了网站数据库的概念结构设计和逻辑结构设计,同时,基于SEO思想提出了网站代码结构设计要点。然后,采用了ASP.NET、ADO.NET数据库访问技术等,实现了一个基于Microsoft SQL Server2005数据库管理系统的区域性装修行业信息平台。最后对该信息平台进行了界面测试和功能测试,并通过对网站进行一年期的试运营,验证总结了网站系统在设计和技术实现等方面的得失,提出了后续工作改进及努力方向。 在芜湖装修网的研究开发中,本文由于采用了B／W／D三层架构模式,使得网站整体开发、维护变得清晰简单,开发效率高、成本低,并且为网站后续的更新维护带来了极大方便。由于本课题在研究之初,做了大量的用户调研和需求分析,对用户需求和网站盈利模式掌握到位,所设计的“装修招投标子系统”和“装修公司积分排名算法”等核心应用,在网站运营中受到了用户的极大欢迎,为网站增加流量、提高互动性起到了重要作用,正如设计时所预期的那样,成为了网站的核心应用。另外,网站在代码实现上,重视网络营销思想和SEO原则,运用了基于SEO的页面静态化技术,使得网站在主流搜索引擎上的搜索排名表现优异,为网站的推广和提升网络营销效果发挥了积极作用。
[Abstract]:On the one hand , with the rapid development of E - commerce in our country , the idea and behavior of Internet shopping for the Internet users are becoming more and more , China ' s e - commerce presents the characteristics of regionalization and the deepening of industry . People ' s network consumption field begins to expand gradually to decoration , building materials and so on ;
On the other hand , with the rapid advance of the real estate industry in our country , the high - speed development and renovation of the construction decoration industry are brought forward , and the demand for network marketing is more and more intense . Based on the above background , the construction of a decoration industry information platform facing the domain of turnip has a broad market prospect based on the present situation of the backward development of e - commerce in the current decoration industry in the city .
Based on the research and understanding of the electronic commerce platform of the famous decoration industry at home and abroad , the paper focuses on the demand characteristics of the decoration industry in Wuhu City . The users mainly include individual users , decoration companies and building materials companies , among which the individual users are mainly through the website to find high quality renovation services and understand the information market of building materials ;
Decoration company is mainly looking for business opportunity , showing enterprise image ;
Building Materials Co . , Ltd . is mainly through the website to carry out product promotion , network marketing and so on .
Starting from the demand of three main users , combining the industry information platform with the need of " sustainable operation " , this paper designs the function structure of the website system , and puts forward the performance requirement of the website .
In addition , the functions of online bidding , online answering , publishing cases and other functions are provided for the requirements of decoration companies , such as column management , content audit management , enterprise member management , personal member management and the like , so as to ensure the safety and stable operation of the website .
Based on the characteristics of the relational database model , the concept design and the logical structure design of the website database are described in detail based on the characteristics of the relational database model . At the same time , an information platform for the regional renovation industry based on the Microsoft SQL Server 2005 database management system is put forward based on the characteristics of the relational database model .
In the research and development of WUHAN , this paper introduces the B / W / D three - tier architecture model , which makes the whole development and maintenance of the website become clear and simple , the development efficiency is high , the cost is low , and it brings great convenience to the website ' s follow - up update and maintenance .
【学位授予单位】：安徽大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TP311.52;TP393.092
本文编号：2131991
[Abstract]:On the one hand , with the rapid development of E - commerce in our country , the idea and behavior of Internet shopping for the Internet users are becoming more and more , China ' s e - commerce presents the characteristics of regionalization and the deepening of industry . People ' s network consumption field begins to expand gradually to decoration , building materials and so on ;
On the other hand , with the rapid advance of the real estate industry in our country , the high - speed development and renovation of the construction decoration industry are brought forward , and the demand for network marketing is more and more intense . Based on the above background , the construction of a decoration industry information platform facing the domain of turnip has a broad market prospect based on the present situation of the backward development of e - commerce in the current decoration industry in the city .
Based on the research and understanding of the electronic commerce platform of the famous decoration industry at home and abroad , the paper focuses on the demand characteristics of the decoration industry in Wuhu City . The users mainly include individual users , decoration companies and building materials companies , among which the individual users are mainly through the website to find high quality renovation services and understand the information market of building materials ;
Decoration company is mainly looking for business opportunity , showing enterprise image ;
Building Materials Co . , Ltd . is mainly through the website to carry out product promotion , network marketing and so on .
Starting from the demand of three main users , combining the industry information platform with the need of " sustainable operation " , this paper designs the function structure of the website system , and puts forward the performance requirement of the website .
In addition , the functions of online bidding , online answering , publishing cases and other functions are provided for the requirements of decoration companies , such as column management , content audit management , enterprise member management , personal member management and the like , so as to ensure the safety and stable operation of the website .
Based on the characteristics of the relational database model , the concept design and the logical structure design of the website database are described in detail based on the characteristics of the relational database model . At the same time , an information platform for the regional renovation industry based on the Microsoft SQL Server 2005 database management system is put forward based on the characteristics of the relational database model .
In the research and development of WUHAN , this paper introduces the B / W / D three - tier architecture model , which makes the whole development and maintenance of the website become clear and simple , the development efficiency is high , the cost is low , and it brings great convenience to the website ' s follow - up update and maintenance .
【学位授予单位】：安徽大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TP311.52;TP393.092
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