北京东易日盛装饰集团公司开展虚拟经营的策略研究

发布时间：2018-07-29 05:46

【摘要】：虚拟经营理论建立在核心竞争力理论和供应链管理理论的基础上。在当今日益激烈的全球竞争环境里，越来越多的企业意识到，单靠自己的努力已不可能在多个领域去超越竞争对手。未来的竞争是供应链与供应链之间的竞争，企业唯有集中自身资源于自己擅长的核心业务，同时采取虚拟经营的方式整合供应链上的优质资源，才有可能获取竞争优势。家装行业从2000年起高速发展，由于其市场容量大，进入门槛低，使得这个行业的竞争在短短的3年时间里就达到白热化的状态。实际上，大多数的家装公司在经营活动中都用到了虚拟经营的方式，但自己并没有意识到虚拟经营的优势所在，，更没有哪个公司系统地运用虚拟经营理论来指导自己的实际经营。本文以家装行业内全国知名的品牌公司，北京东易日盛装饰集团为对象，率先对家装行业进行跟踪研究，利用虚拟经营理论对家装公司与供应商的合作方式进行了系统的总结，并从战略的角度提出了家装公司开展虚拟经营的总体思路，使东易日盛公司的成功经验更具有借鉴意义，也更具有操作性。本文以一个实际的案例阐述了虚拟企业的构建过程，并且强调在这个过程中，时效性远比花大量的时间追求更好的虚拟组合更为重要。希望本文提出的几种虚拟经营方式能够对家装公司的管理者们有所帮助。
[Abstract]:Virtual management theory is based on core competence theory and supply chain management theory. In today's increasingly competitive global environment, more and more enterprises realize that it is impossible to surpass their competitors in many fields by their own efforts. The future competition is the competition between supply chain and supply chain. Only if enterprises concentrate their own resources on their core business and adopt virtual management to integrate the high quality resources in supply chain can they obtain competitive advantages. The domestic decoration industry has been developing rapidly since 2000. Because of its large market capacity and low entry threshold, the competition in this industry has become white-hot in a short period of three years. In fact, most of the home improvement companies use virtual management in their business activities, but they do not realize the advantages of virtual business. No company has systematically used virtual management theory to guide their actual operation. This paper takes the well-known brand company in the home decoration industry, Beijing Dongyi Risheng Decoration Group, as the object, takes the lead in tracking and studying the home decoration industry, and makes a systematic summary of the cooperation between the home decoration company and the supplier by using the virtual management theory. From the strategic point of view, this paper puts forward the general idea of developing virtual management in the home improvement company, which makes the successful experience of Dongyi Riisheng Company more referential and operable. In this paper, a practical case is given to illustrate the process of virtual enterprise construction, and it is emphasized that in this process, timeliness is far more important than spending a lot of time to pursue better virtual combination. It is hoped that the virtual management methods proposed in this paper can be helpful to the managers of the home furnishing companies.
【学位授予单位】：四川大学
【学位级别】：硕士
【学位授予年份】：2004
【分类号】：F279.26

【共引文献】