广西惠佳信装饰集团企业文化手册项目设计与实现
发布时间：2018-12-18 03:52
【摘要】：广西惠佳信装饰集团在制作这本企业文化手册前,企业文化建设没有真正的开展,在日益激烈的行业竞争当中,关于企业文化宣传所扮演的角色越来越重要了,而企业文化手册既起到宣传企业文化增加企业美誉度的作用,又有较好的流动传输性,本文在现有平面设计应用的基础上,经过分析企业文化设计应用中存在的现实问题,并结合企业文化传播和印刷的优势,设计和实现了一个集团公司文化传播应用的项目。因此本项目便是在此背景下确立并开始实施的。 本文针对当前手册设计缺少整体规划、在设计实施过程中对艺术性与易用性的结合把握不准确、缺乏收藏性和传播性等问题,提出实际的应用思路,以突出企业理念在传播过程中的设计应用为设计实践,基于对设计形式在印刷成品应用中存在的现实问题的分析,提出了通过加入先进的四色菲林晒版印刷技术和计算机应用分析实现企业手册制作与展示的解决思路和设计方案,从而使受众对企业手册设计与展示的多样化与过程得到进一步体验和了解,并对其设计实现和实际的作用与意义进行了论述。本论文从项目调研开始到项目制作再到输出共提出了23个问题,并根据问题逐一按照遇到问题先设定解决思路,后制定解决方案,再通过设计形式或效果对此问题的解决方案进行检验。 本文详细阐述了项目的整体创作思路,步骤设计,介绍了完整的创作流程,并最终给出了结果。力求由项目来产生出问题,通过问题得出思路,顺着此思路来确定设计方案,再通过设计方案的效果来检验是否解决问题。提出与解决问题是本论文的核心；解决问题的思路与步骤是本论文的框架和主要叙述方式。 本项目在制作之初先对公司内部进行调查问卷,再结合市场信息和宣传理念对公司文化进行提炼,结合计算机应用、软件操作、摄影技术、合成信息、印刷、制版等专业技术相互交互完成。采用“领”、“缘”、“完整家居”、“越”等篇章来进行设计展示大气感、亲和力、文化性、实用性,公司的简介、形象、文化、工程水平、未来展望等内容全面显现,提升公司的形象和美誉度,补充和更新一些内容,通过对现有的设计理念和制作工艺进行总结、并对数字化创作方法进行计算机应用剖析,提炼出更加精确的设计规律。在该项目进行需求分析时,对以下几个内容进行解析： 计算机应用技术：通过计算机应用技术,结合软件对色彩标准,图形图像生成技术、文件运算存储技术,CMYK模式色彩印刷的先进性探讨等方面对计算机应用技术进行总结和创新,提出了新的设计手法,提高了设计效率。 色彩、设计手法：通过软件应用,对色彩和设计手法提出了更新的形式,对色彩规律、商业排版等方面进行了重新分布,为提高现代设计的商业形式提供了新的参考和经验。 印刷技术、制版要求、纸张选择：在印刷成品的过程中对德国技术的四色印刷机器进行了重新归纳,并对菲林制版的多色性给出了较高的要求和制作经验。综合利用多个软件系统根据艺术需求对项目整体的创作思路、创作步骤设计、创作手法进行分析,体现出应用软件对该项目应该具备的各项技术功能的实用性,并最终得出了成品。 一本好的企业文化综合手册,不仅需要在设计上精彩表现,同时应从实用、美观、文化挖掘的深度、企业形象图片等方面来评判。本项目所采用的是目前国际上最先进的印刷工艺,所涉及到的输出流程是：设计制作→出片打样→拼版菲林晒版→上机印刷→折页装订→配页胶订→裁切成品；运用到的特殊工艺有：起凸(起鼓),印金,局部UV,烫金等。尤其在菲林晒版上使用的多色分晒技术更是印刷技术上的创新突破。本项目关系到企业形象的推广,直接影响到企业的品牌价值和经济效益。通过对以上方向的设计制作,较好地阐释了广西惠佳信集团企业文化的良性发展,达到了以企业文化发展为中心,提高企业美誉度的目的。该项目所实现的功能就是把企业的价值观全面、有力、清晰地传递给用户,并最终实现品牌价值和经济效益的双丰收。
[Abstract]:Before making this enterprise's culture manual, the Guangxi Hui Jia Xin Decoration Group has no real progress, and in the increasingly fierce competition among the industry, the role of the enterprise culture propaganda is becoming more and more important, The enterprise culture manual has both the function of promoting the enterprise culture to increase the reputation of the enterprise and the good flow transmission. On the basis of the application of the existing graphic design, the paper analyzes the real problems existing in the application of the enterprise culture design. In addition, the paper designs and realizes the project of the application of the cultural communication of a group company in the light of the advantages of the communication and printing of the enterprise culture. The project is therefore established and implemented in this context. In view of the lack of overall planning in the current manual design, the author puts forward the practical application idea in the design and implementation of the problem of the combination of artistry and ease of use in the process of design and implementation, and puts forward the practical application idea, so as to highlight the design and application of the enterprise idea in the process of communication. In this paper, based on the analysis of the real problems existing in the application of the finished product, the paper puts forward the solution and the design of the production and display of the enterprise's manual by adding the advanced four-color film-based printing technology and computer application analysis. In order to give the audience a further experience and understanding of the diversification and process of the design and display of the enterprise's manual, the paper discusses its design and practical function and significance. This paper presents a total of 23 questions from the start of the project research to the project production and output, and according to the problem one by one, the solution is set up according to the problem one by one, then the solution is established, and the solution of this problem is checked by the design form or effect. In this paper, the overall creation idea and step design of the project are described in detail. The complete writing process is introduced, and the final result is given. The results are as follows: the problem is produced by the project, the train of thought is obtained through the problem, the design scheme is determined according to the thought, and the solution is verified through the effect of the design scheme. It is the core of this paper to put forward and solve the problem. The ideas and steps to solve the problem are the framework and main features of this paper. The project is to carry out the questionnaire on the inside of the company at the beginning of the production, and then combine the market information and the propaganda concept to refine the company culture, and combine the professional technical phases such as computer application, software operation, photographic technology, synthetic information, printing, plate making, etc. The interaction is completed. The 鈥渃ollar鈥，
本文编号：2385289
[Abstract]:Before making this enterprise's culture manual, the Guangxi Hui Jia Xin Decoration Group has no real progress, and in the increasingly fierce competition among the industry, the role of the enterprise culture propaganda is becoming more and more important, The enterprise culture manual has both the function of promoting the enterprise culture to increase the reputation of the enterprise and the good flow transmission. On the basis of the application of the existing graphic design, the paper analyzes the real problems existing in the application of the enterprise culture design. In addition, the paper designs and realizes the project of the application of the cultural communication of a group company in the light of the advantages of the communication and printing of the enterprise culture. The project is therefore established and implemented in this context. In view of the lack of overall planning in the current manual design, the author puts forward the practical application idea in the design and implementation of the problem of the combination of artistry and ease of use in the process of design and implementation, and puts forward the practical application idea, so as to highlight the design and application of the enterprise idea in the process of communication. In this paper, based on the analysis of the real problems existing in the application of the finished product, the paper puts forward the solution and the design of the production and display of the enterprise's manual by adding the advanced four-color film-based printing technology and computer application analysis. In order to give the audience a further experience and understanding of the diversification and process of the design and display of the enterprise's manual, the paper discusses its design and practical function and significance. This paper presents a total of 23 questions from the start of the project research to the project production and output, and according to the problem one by one, the solution is set up according to the problem one by one, then the solution is established, and the solution of this problem is checked by the design form or effect. In this paper, the overall creation idea and step design of the project are described in detail. The complete writing process is introduced, and the final result is given. The results are as follows: the problem is produced by the project, the train of thought is obtained through the problem, the design scheme is determined according to the thought, and the solution is verified through the effect of the design scheme. It is the core of this paper to put forward and solve the problem. The ideas and steps to solve the problem are the framework and main features of this paper. The project is to carry out the questionnaire on the inside of the company at the beginning of the production, and then combine the market information and the propaganda concept to refine the company culture, and combine the professional technical phases such as computer application, software operation, photographic technology, synthetic information, printing, plate making, etc. The interaction is completed. The 鈥渃ollar鈥，
本文编号：2385289
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