全球化语境下以舞剧打造地方形象的内在矛盾──论《云南映像》、《风中少林》与地方营销

发布时间：2018-01-15 22:04

本文关键词：全球化语境下以舞剧打造地方形象的内在矛盾──论《云南映像》、《风中少林》与地方营销　出处：《北京舞蹈学院学报》2007年01期 　论文类型：期刊论文

【摘要】：全球化语境下,地方营销成为应对区域性地方经济、文化发展问题的现实策略。地方营销离不开地方形象的建构和展示,近年来,一批歌舞剧基于建构、展示地方形象的需要纷纷出现。然而全球化内在的悖论不断影响着经由舞剧建构、展示地方形象的过程,并由此带来了舞剧编创和推广上的困扰。如何使特定地域的美学趣味和人类共同的审美心理形成共鸣,如何将保护当地民族民间文化资源与其市场化运作结合起来,《云南映像》与《风中少林》为我们提供了一些启示。
[Abstract]:In the context of globalization, local marketing has become a realistic strategy to deal with the problems of regional local economy and cultural development. Local marketing can not be separated from the construction and display of local image. In recent years, a number of song and dance plays are based on construction. The need to display local images appears one after another. However, the inherent paradox of globalization continues to influence the process of displaying local images through the construction of dance plays. And thus brought about the creation and promotion of dance drama puzzles. How to make the aesthetic taste of a specific region and the common aesthetic psychology of mankind to form a resonance. How to combine the protection of local folk cultural resources with its market-oriented operation, "Yunnan Image" and "Shaolin in the Wind" provide us with some enlightenment.
【作者单位】：北京舞蹈学院社科部
【分类号】：J723
【正文快照】： 一、全球化与地方营销、地方形象当前,全球化步伐已经从经济领域日渐延伸到政治、文化领域,世界各国之间各个层面的交流、合作、互动、影响日益加强,人类社会的这一整体化、互联化、依存化趋势对区域性地方经济和文化带来了异常深刻的影响,并将城市和地方推入到一个新的竞争

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