“四德歌”健身广场舞推广现状与发展研究

发布时间：2018-03-20 23:41

本文选题：“四德歌”健身广场舞　切入点：推广　出处：《山东师范大学》2017年硕士论文　论文类型：学位论文

【摘要】：2016年6月国务院颁发了《全民健身计划(2016年--2020年)》,其中提出,到2020年群众体育健身意识普遍增强,参与体育锻炼的人数明显增加,群众身体素质稳步增强。在开展全民健身活动内容方面,提出大力发展健身跑、健步走、骑行、登山、徒步、游泳、球类、广场舞等群众喜闻乐见的运动项目。“四德歌”健身广场舞作为山东省第五届和第六届全民健身运动会的重要组成部分在这场全民健身计划实施中脱颖而出。“四德歌”健身广场舞是在全民健身大背景下,山东省妇联联合省委宣传部、省文化厅、省体育局、省广播电视台以“弘扬社会主义核心价值观”为目标,以传统美德“孝、诚、仁、爱”四德理念为内涵,以山东秧歌舞蹈风格为特色组织创编的,具有山东烙印的操舞结合的一种舞蹈形式[1]。“四德歌”健身广场舞具有思想性、教育性、艺术性、观赏性、健身性,其动作美观大方,简单易学。旨在通过娱乐健身的方式,将“孝、诚、仁、爱”四德理念深入宣传,在潜移默化的过程中提升群众的素质,不仅锻炼了身体,也提升了道德素养,发挥健身和道德教育双重作用。伴随着人们健身意识的增强“四德歌”健身广场舞在人们生活健身锻炼中得到了广泛开展。本文通过文献资料法、问卷调查法、访谈法等为研究方法,以山东省开展“四德歌”健身广场舞的七个地区为研究对象,通过对“四德歌”健身广场舞推广现状进行调查分析。试图找出“四德歌”健身广场舞推广中存在的优势和不足,在较为全面了解“四德歌”健身广场舞推广现状的基础上提出有针对性的建议,促进“四德歌”健身广场舞更好的普及推广与发展,同时为以后健身广场舞运动的发展提供理论参考。通过分析本文得出以下结论:第一、“四德歌”健身广场舞受到练习者的肯定和喜爱,参与人群女多男少。其中中老年练习者为主体,职业比较广泛,文化程度偏低。参与动机多数是为了强身健体。锻炼后体质得到了改善,心情愉悦。第二、“四德歌”健身广场舞的指导老师多为40-60岁之间的女性,专业水平相对较好,通过骨干培训班培训后进行教授的。第三、“四德歌”健身广场舞普及推广主要是从前期宣传发动,省级骨干培训,各地开展培训、展示、比赛活动,全省交流展示活动,四部分进行的,其普及推广模式比较完善;山东省十七个地市纷纷展开了学跳热潮,参与人数众多。第四、“四德歌”健身广场舞优势突出,有较好的推广价值,其发展前景良好。第五、“四德歌”健身广场舞开始了“四德”系列广场舞的创编,使健身广场舞爱好者有了更多的选择。第六、“四德歌”健身广场舞得到相关部门的支持。并为参赛获奖代表队以及全省妇女健身示范站点发放了音响。第七、建议:继续完善宣传推广模式;增加比赛和交流活动饿的开展,提高人们的参与度;加强师资队伍建设;创编和推广“四德”系列广场舞;加强有关部门的经费支持和帮助;
[Abstract]:In June 2016 the State Council issued the "national fitness plan (2016 --2020 years)", which proposed to the sports fitness consciousness of the masses in 2020 generally increased, the number of participating in physical exercise increased significantly, people physical quality has steadily increased. In the development of national fitness activities, to develop fitness running, walking, cycling, climbing, hiking, swimming, ball games, sports popular square dance and other people. An important part of "four song" fitness square dance in Shandong Province, the fifth and sixth national fitness games in this talent shows itself the national fitness program. "Four song" fitness square dance fitness is in the background, Shandong Province Women's Federation and the provincial Party Committee Propaganda Department, the Provincial Department of culture, the Provincial Sports Bureau, the provincial radio and television to promote the socialist core values "as the goal, with the traditional virtues of filial piety, sincerity, benevolence, love four God read for meaning, to Shandong yangko dance style features created by Shandong, has branded dance with a style of dancing "[1]. four song" fitness square dance is ideological, educational, artistic, ornamental, fitness, the elegant, simple and easy to learn. Through entertainment the way of "filial piety, sincerity, benevolence, love" four concept in-depth publicity, enhance the quality of the masses in a subtle process, not only exercise the body, but also to enhance the moral quality, play a dual role of fitness and moral education. "People with increased awareness of fitness four song" fitness square dance in people's life exercise has been widely carried out. Through using the method of literature, questionnaire, interviews and other research methods, in Shandong province to carry out the "seven area four song" fitness square dance as the research object, through the The investigation and analysis of four song "fitness square dance promotion situation. Trying to find out the" four song "fitness square dance in the promotion of the advantages and disadvantages, based on a comprehensive understanding of the status of four song" fitness square dance promotion on the proposed recommendations, to promote the popularization and development of four song "fitness Plaza dance better, at the same time for the future development of fitness square dance movement and provide a theoretical reference. Through the analysis we draw the following conclusions: first, the" four song "fitness square dance practice affirmed and loved by the people, in women less than men. Among the elderly practitioners as the main occupation is more extensive, cultural level is low. Most motivation is to keep fit. After exercise fitness improved mood. Second," four song "fitness square dance instructor for women between the ages of 40-60, professional The level is relatively good, through the training of the backbone of the training after the professor. In third, "four song" fitness square dance popularization is mainly launched from the pre publicity, the backbone of the provincial training, carry out all the training, shows, competitions, the exchange exhibition, the four part, the popularization mode more perfect; Shandong province seventeen cities have launched the jump boom, the large number of participants. Fourth, "four song" square dance fitness advantage prominent, has better promotion value, its good prospects for development. Fifth, "four song" fitness square dance "began to compose series four virtues" square dance, square dance enthusiasts have to fitness more choices. "Sixth, four song" fitness square dance by the relevant departments and support. The winning team and the women's fitness demonstration site issued a sound competition. Seventh recommendations: continue to end Good promotion mode; increase competition and exchange activities to carry out hunger, improve people's participation; strengthen the construction of teachers; creating and popularizing "four virtues" series of square dance; strengthen financial support and help relevant departments;

【学位授予单位】：山东师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J722.1

【参考文献】