广州市体育舞蹈爱好者使用新兴媒体的现状研究

发布时间：2018-07-04 10:55

本文选题：体育舞蹈 + 体育舞蹈爱好者　；参考：《广州体育学院》2017年硕士论文

【摘要】：体育舞蹈传入中国已有30多年,以其独特的魅力获得了大批爱好者的追随,已经成为国内一项热门的运动项目。广州体育舞蹈发展在全国处于前例,群众基础相当扎实,本研究以广州市体育舞蹈爱好者为标本,尝试研究体育舞蹈爱好者使用新兴媒体的现状,为体育舞蹈信息传播、市场营销、教学推广提供理论基础和参考依据。本研究以广州市10个体育舞蹈培训单位,共325名体育舞蹈爱好者为研究对象,采用文献资料法、专家访问法、问卷调查法以及数理统计法等进行了为期3个月的研究,得出如下结论:1.广州市体育舞蹈爱好者以年轻群体为主,大多数爱好者对待体育舞蹈的态度比较理智,他们看重体育舞蹈的锻炼价值和社交功能。2.广州市体育舞蹈爱好者对体育舞蹈信息有一定的要求,他们最看重体育舞蹈信息内容的质量,因此他们更倾向于信任通过传统媒体得到的体育舞蹈信息。3.大多数体育舞蹈爱好者都有过在新兴媒体上获得体育舞蹈信息的经历,但是他们的态度是趋于谨慎的,各种表现与年龄和舞龄的相关性不高。4.新兴媒体对体育舞蹈信息的传播方式有一定影响,体育舞蹈爱好者也乐于通过新兴媒体获得体育舞蹈信息,这将有利于体育舞蹈信息在新兴媒体上的的发展。鉴于以上结论,本研究提出体育舞蹈信息从业者应提高自身的素质、发掘自身优势、注重差异性发展、进一步研究体育舞蹈爱好者的需求、建立全媒体信息中心等建议。
[Abstract]:Sports dance has been introduced into China for more than 30 years, and has been followed by a large number of enthusiasts for its unique charm, which has become a hot sport in China. The development of sports dance in Guangzhou is in the precedent of the whole country, and the mass base is very solid. This study takes sports dance lovers in Guangzhou as specimens, and tries to study the current situation of sports dance lovers using new media, so as to spread the information of sports dance. Marketing, teaching promotion to provide the theoretical basis and reference basis. In this study, a total of 325 sports dance enthusiasts in 10 sports dance training units in Guangzhou were studied for 3 months by means of literature review, expert interview, questionnaire investigation and mathematical statistics. Come to the following conclusion: 1. Guangzhou sports dance lovers mainly young groups, most of the sports dance lovers attitude is more rational, they value sports dance exercise value and social function. 2. Sports dance enthusiasts in Guangzhou have certain requirements for sports dance information, they attach great importance to the quality of sports dance information content, so they tend to trust the sports dance information obtained through traditional media. 3. Most dance enthusiasts have had the experience of getting sports dance information on emerging media, but their attitudes tend to be cautious, with no correlation between performance and age. The new media has certain influence on the dissemination of sports dance information, and sports dance lovers are also happy to obtain sports dance information through the new media, which will be conducive to the development of sports dance information in the emerging media. In view of the above conclusions, this study proposes that sports dance information practitioners should improve their own quality, explore their own advantages, pay attention to the development of differences, further study the needs of sports dance lovers, and establish a whole media information center.
【学位授予单位】：广州体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J722.8;G206

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