城市广场舞：从传播仪式到群体认同
发布时间：2018-08-14 10:29
【摘要】：20世纪90年代以来,广场舞在我国的城市乡镇开始风行,从改革开放前沿的南方崭露头角,继而辐射到全国各大城市和乡镇。我们不禁好奇,广场舞现象为何得以在大江南北如此火热,广场舞如何产生这么大的凝聚力和认同感,让人们每天坚持不懈、甚至雾霾天都出来跳舞?其背后的传播机制为何,这种机制如何起作用,广场舞群体是如何通过这种机制强化群体与个体成员的认同的?近几年,不少学者开始关注广场舞现象,从民俗学、体育健身、政策规划、中老年休闲,甚至社会学视角的探讨都开始出现,而截至目前,传播学相关的研究更多着眼在其媒介形象的建构等方面,少有深入群体研究其背后传播机制、以质化的研究方法进入群体观察其群体互动的,更没有从传播仪式观视角进行研究的例子。本研究在对已有研究与媒体解读的梳理之上,使用参与式观察、无结构访谈以及文献分析的方法,以传播仪式观的视角切入,研究分析了城市广场舞何以作为一种传播仪式存在,以及其作为传播仪式如何强化成员的群体认同与自我认同。在传播仪式观视角看来,广场舞不是传达信息、获得资讯的功能性群体,而是“一种以团体或共同的身份把人们吸引在一起的神圣仪式”。我们看待广场舞,不再将其拆解为传播者、传播渠道、传播受众等因素,而是将其看作一种日常生活中的仪式,从这个角度来看,广场舞活动既是媒介也是讯息,其本身就充满着符号化意义。广场舞作为成员每日休闲与自我展示途径,通过其传播仪式的聚合功能聚集成员。广场舞活动的周期性、重复性、规则性与制度性是这种聚合的“强制性”保障；广场舞队的圈层互动机制构建了一个“有秩序、有意义、能够用来支配和容纳人类行为的文化世界”,将广场舞的参与者卷入这一传播仪式之中；广场舞的表演性和展示性为参与者提供了自我呈现的舞台。传播仪式具有聚集、整合、价值观世界观强化、形成认同的功能。从远古时代,人们就开始借助这种集体性的舞蹈、庆典、节日等仪式活动,来获得对自我身份的确认和群体认同。通过情感逻辑下的群体互动,广场舞将具有相同的认同的人聚集起来,并在群体中完成群体身份确认、群体目标内化、群体凝聚力形成的过程,达成了由“我”向“我们”的转变。同时,在群体中,通过对群体合法性的确认完成自身世界观的强化,通过个人意识与群体价值的互相认可、共同价值观的分享和确认,完成了群体认同与群体价值的内化。人们通过仪式抒发情感、表达自我、凝聚彼此、共享价值观,仪式作为一种粘合剂和一种媒介,是“以团体或共同身份把人民吸引到一起的神圣典礼”,在其中参与者强化了自我的价值观与世界观,也建立或重建了自我认同与群体认同
[Abstract]:Since the 1990s, square dance has become popular in the cities and towns of our country, emerging from the south of the frontier of reform and opening up, and then radiating to the major cities and towns of the whole country. We can not help wondering why the phenomenon of square dance in the north and south of the river so hot, square dance how to create such a great cohesion and identity, so that people persevere every day, even haze days out dancing? What is the communication mechanism behind it, how does this mechanism work, and how does the square dance group strengthen the identity of the group and individual members through this mechanism? In recent years, many scholars have begun to pay attention to the phenomenon of square dancing, from the folklore, sports fitness, policy planning, leisure, and even sociological perspective began to appear, and so far, Communication studies focus more on the construction of their media image, few of them go deep into the communication mechanism behind it, and use qualitative research methods to enter the group to observe the interaction of the group. There are no examples of the study from the perspective of communication ritual. Based on the existing research and media interpretation, this study uses the methods of participatory observation, unstructured interview and literature analysis to cut into the perspective of the concept of communication ceremony. This paper analyzes why the city square dance exists as a communication ceremony and how it strengthens the group identity and self-identity of its members. From the perspective of communication ceremony, square dance is not a functional group that conveys information and gets information, but "a sacred ritual that draws people together as a group or as a common identity". We look at square dance, no longer disassembling it as a communicator, channel, audience, etc., but as a ritual in our daily life. From this point of view, square dance is both a medium and a message. It itself is full of symbolic significance. As a daily leisure and self-presentation way, square dance gathers members through its aggregation function of communication ceremony. The periodicity, repeatability, regularity and institution of square dance activities are the "compulsory" guarantee of this kind of aggregation. The cultural world, which can be used to dominate and accommodate human behavior, "involves the participants in the square dance, which provides a stage for the participants to present themselves. Communication ceremony has the function of gathering, integrating, strengthening the world outlook of values and forming identity. From ancient times, people began to use this collective dance, celebrations, festivals and other ritual activities to obtain self-identity and group identity. Through the emotional logic of group interaction, the square dance will have the same identity of the people gathered, and in the group to complete the identification of the group, group goal internalization, group cohesion formation process, The transition from "I" to "us" has been achieved. At the same time, in the group, through the confirmation of the legitimacy of the group to complete the strengthening of their own world outlook, through the mutual recognition of personal consciousness and group value, and the sharing and confirmation of common values, the internalization of group identity and group value has been completed. People express their feelings, express themselves, gather each other, share values through rituals. Rituals, as a glue and a medium, are "sacred ceremonies that bring people together as a group or as a common identity." In which participants strengthen their own values and world views, and establish or rebuild their own identity and group identity.
【学位授予单位】：南京大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G206;J722.1
本文编号：2182571
[Abstract]:Since the 1990s, square dance has become popular in the cities and towns of our country, emerging from the south of the frontier of reform and opening up, and then radiating to the major cities and towns of the whole country. We can not help wondering why the phenomenon of square dance in the north and south of the river so hot, square dance how to create such a great cohesion and identity, so that people persevere every day, even haze days out dancing? What is the communication mechanism behind it, how does this mechanism work, and how does the square dance group strengthen the identity of the group and individual members through this mechanism? In recent years, many scholars have begun to pay attention to the phenomenon of square dancing, from the folklore, sports fitness, policy planning, leisure, and even sociological perspective began to appear, and so far, Communication studies focus more on the construction of their media image, few of them go deep into the communication mechanism behind it, and use qualitative research methods to enter the group to observe the interaction of the group. There are no examples of the study from the perspective of communication ritual. Based on the existing research and media interpretation, this study uses the methods of participatory observation, unstructured interview and literature analysis to cut into the perspective of the concept of communication ceremony. This paper analyzes why the city square dance exists as a communication ceremony and how it strengthens the group identity and self-identity of its members. From the perspective of communication ceremony, square dance is not a functional group that conveys information and gets information, but "a sacred ritual that draws people together as a group or as a common identity". We look at square dance, no longer disassembling it as a communicator, channel, audience, etc., but as a ritual in our daily life. From this point of view, square dance is both a medium and a message. It itself is full of symbolic significance. As a daily leisure and self-presentation way, square dance gathers members through its aggregation function of communication ceremony. The periodicity, repeatability, regularity and institution of square dance activities are the "compulsory" guarantee of this kind of aggregation. The cultural world, which can be used to dominate and accommodate human behavior, "involves the participants in the square dance, which provides a stage for the participants to present themselves. Communication ceremony has the function of gathering, integrating, strengthening the world outlook of values and forming identity. From ancient times, people began to use this collective dance, celebrations, festivals and other ritual activities to obtain self-identity and group identity. Through the emotional logic of group interaction, the square dance will have the same identity of the people gathered, and in the group to complete the identification of the group, group goal internalization, group cohesion formation process, The transition from "I" to "us" has been achieved. At the same time, in the group, through the confirmation of the legitimacy of the group to complete the strengthening of their own world outlook, through the mutual recognition of personal consciousness and group value, and the sharing and confirmation of common values, the internalization of group identity and group value has been completed. People express their feelings, express themselves, gather each other, share values through rituals. Rituals, as a glue and a medium, are "sacred ceremonies that bring people together as a group or as a common identity." In which participants strengthen their own values and world views, and establish or rebuild their own identity and group identity.
【学位授予单位】：南京大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G206;J722.1
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