鲍德里亚符号消费思想研究

发布时间：2018-06-19 18:20

本文选题：鲍德里亚 + 消费社会　；参考：《广西师范大学》2006年硕士论文

【摘要】： 法国学者让?鲍德里亚是当代西方学术界全力研究消费活动和消费文化的著名思想家。鲍德里亚文化理论的突出特点在于重视文化和符号的紧密联系,重新思考了当代世界若干前沿学术问题,代表了当代文化研究的最新理论视野和研究方向。本文系统分析了鲍德里亚的消费社会理论,力图系统地阐释鲍德里亚符号消费理论的基本内容,试图以此作为我们理解和处理现实问题的有益参考。本文从符号消费的角度出发,结合鲍德里亚思想发展的基本语境,分别叙述了索绪尔、罗兰?巴特、亨利?列菲伏尔等人的思想对鲍德里亚的重要影响。索绪尔提出“能指”与“所指”的概念成为鲍德里亚的理论支撑点。巴特成功地将结构主义语言学原理用于社会文化意义的开发和重构,重新对服装和家具等时尚进行意义的定位,这给了鲍德里亚研究方法论的启迪,这些分析也构成了鲍德里亚符号消费思想的基本内容。作为鲍德里亚的博士生导师,昂利?列菲伏尔与鲍德里亚的理论联系是无法消除的。列菲伏尔和鲍德里亚都以消费为切入点,以日常生活为其理论的立足点。鲍德里亚在对“消费社会”的探讨中、在对具体消费行为的理解与批判中始终贯穿着对日常生活的批判意识,正因为列菲伏尔把批判的视角伸向了日常生活这一领域,才促使鲍德里亚把目光瞄准资本主义的日常生活消费领域。鲍德里亚认为,要成为消费的对象,物品必须成为符号。物品向符号转变的关键是符号变成了人与人消费关系的中介物,符号使消费变成了不消费物品本身;并且符号把人和人的关系转变成了人和物的关系,所以在人和物之间建立了一种新型的关系:消费关系。具体地说,鲍德里亚考察的是当代发达资本主义社会消费活动的意义结构。鲍德里亚探讨了物品作为符号是如何被消费的,以及对符号的消费就是消费社会的特点,是消费社会中的区分逻辑。他特别关注商品的符号性质,从符号的层面揭示资本主义平等神话的破灭。从他的分析中可以看出当代资本主义的一些社会问题:消费社会中的异化问题;日常生活中的大众交流问题与人的精神生态困境;消费社会中虚假幸福与民主平等的“神话”。鲍德里亚认为,马克思的拜物教批判理论阐述了交换价值的拜物教理论,但马克思忽视了使用价值的拜物教,商品的拜物教不只是发生在马克思描述的交换价值层面,更发生在使用价值层面。鲍德里亚认为他已揭开了使用价值的迷雾,使人们认识到使用价值拜物教比交换价值拜物教更为深入、更加隐蔽。鲍德里亚对使用价值拜物教的这一“补充说明”所凸显的并不是马克思理论的失误,而只是标明了马克思所处的社会时代与今天的社会现实之间存在着巨大差异而已,鲍德里亚因其所处时代的不同拓展了马克思的批判视阈,完善了
[Abstract]:French scholar Jean? Baudrillard is a famous thinker who devoted himself to the study of consumption activities and culture in contemporary western academia. The prominent feature of Baudrillard's cultural theory lies in paying close attention to the close connection between culture and symbol, rethinking some advanced academic problems in the contemporary world, representing the latest theoretical field and research direction of contemporary cultural research. This paper systematically analyzes Baudrillard's consumption society theory, tries to explain the basic content of Baudrillard's sign consumption theory, and tries to use it as a useful reference for us to understand and deal with practical problems. From the perspective of symbolic consumption and the basic context of the development of Baudrillard's thoughts, this paper narrates Saussure and Roland respectively. Bart, Henry? The important influence of Lefevere and others on Baudrillard. Saussure put forward the concepts of "signifier" and "signified" as the theoretical support of Baudrillard. Bart succeeded in applying the principles of structuralist linguistics to the development and reconstruction of sociocultural meaning and repositioning fashion such as clothing and furniture, which gave Baudrillard the inspiration of his research methodology. These analyses also constitute the basic content of Baudrillard's symbolic consumption thought. As Baudrillard's doctoral supervisor, Unley? The theoretical connection between Lefevere and Baudrillard cannot be eliminated. Both Lefevere and Baudrillard take consumption as the starting point and daily life as their theoretical foothold. Baudrillard's critical consciousness of daily life runs through the discussion of "consumer society" and the understanding and criticism of concrete consumption behavior. It is precisely because Lefevere extends the critical perspective to the field of daily life. Baudrillard was prompted to focus on capitalist areas of daily life and consumption. Baudrillard believes that to become the object of consumption, goods must become symbols. The key to the change from goods to symbols is that the symbol becomes the intermediary of the relationship between people and people, and the symbol makes consumption become the non-consumption goods itself, and the symbol transforms the relationship between people and people into the relationship between people and things. Therefore, a new type of relationship is established between people and things: consumption relationship. Specifically, Baudrillard examines the meaning structure of consumption activities in the modern developed capitalist society. Baudrillard discusses how goods are consumed as symbols, and that the consumption of symbols is the characteristic of consumer society and the distinguishing logic in consumer society. He paid special attention to the symbolic nature of commodities and revealed the collapse of the myth of capitalist equality from the aspect of symbols. From his analysis, we can see some social problems of contemporary capitalism: alienation in consumer society; mass communication in daily life and spiritual ecological dilemma of human beings; "myth" of false happiness and democratic equality in consumer society. Baudrillard believes that Marx's critical theory of fetishism expounds the fetishism theory of exchange value, but Marx neglects the fetishism of use value, and the fetishism of commodities does not only occur at the level of exchange value described by Marx. It also occurs at the level of use value. Baudrillard thought that he had opened up the fog of use value and made people realize that the fetishism of use value was deeper and more concealed than that of exchange value fetishism. Baudrillard's "supplementary explanation" of fetishism of use value is not the fault of Marx's theory, but the great difference between the social age in which Marx is in and the social reality today. Baudrillard expanded Marx's critical vision and perfected it because of the different times in which he lived.
【学位授予单位】：广西师范大学
【学位级别】：硕士
【学位授予年份】：2006
【分类号】：I0-05

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