画家与商人在艺术品市场中的角色关系
发布时间：2019-01-08 19:08
【摘要】： 自古以来,艺术品是人类社会中最特殊的一种商品,它具有其他商品所没有的属性,如不可复制性、原创性等。它凝聚了人类的智慧和对美好事物的向往,是人类重要的精神财富。当人类社会从低级原始社会向高级文明社会发展的过程中,累积出艺术品市场这个复杂的商品市场。在中国艺术品市场发展的过程中,也将画家的角色从早期的受统治阶级摆布的匠人,摇身变为贴上自己个性标签的文人画家,随着市场经济发展中的竞争越演越烈,从而产生了文人画家职业化和职业画家文人化的特点。画家身上有了商人味,对待世事和处理问题也都不乏商人气,商人的角色一直居于社会上级阶层,只有在有大量的物质基础前提下,商人需要精神文化充实自己,也附庸风雅的大肆买画论画,文化艺术与商品经济在此处得以互动和整合。而两者产生互动和碰撞的前提就必然是生产力高度发展,剩余价值产生,出现市场的大量需求。艺术品的创造者——艺术家,在市场中扮演着越来越重要的角色,艺术家在经营自身作品的同时,也在累积着市场竞争的经验,只有象品牌一样营销自己,才能在市场竞争中立于不败之地,潜移默化的完成画家向商人角色关系的转换。作为培育画家摇篮的高等艺术学院,在如今的国家扩招政策下,生源良莠不齐,教育体制急需进一步完善。随着我国经济水平的提高,具有对艺术品鉴赏、营销、策划等有着高水平高素质人才的需求相信会越来越多,国家需要这类人才来规范和稳定艺术品市场,这类人才也将会是支撑艺术品市场的中坚力量。而现阶段高校课程设置和体制并没有对这一块专业领域非常重视和得到相应的开发。相信随着艺术品市场经济的牛市到来,这类对艺术鉴赏学、市场营销、心理学等相关专业的高素质人才也会相应供不应求的。
[Abstract]:Since ancient times, art is the most special kind of commodity in human society. It has the attributes that other commodities do not have, such as non-replicability, originality and so on. It condenses human wisdom and yearning for beautiful things, is an important spiritual wealth of mankind. When the human society develops from the primitive society to the advanced civilization society, it accumulates the art market, which is a complex commodity market. In the course of the development of the Chinese art market, the role of painters was also changed from an early craftsman at the mercy of the ruling class to a literati painter with his own personality label. With the development of the market economy, the competition became fiercer and fiercer. Therefore, the professionalization of literati painters and the characteristics of literaturization of professional painters came into being. Painters have a taste of businessmen, and there is no lack of business sentiment in dealing with world affairs and handling problems. The role of businessmen has always been in the upper class of society. Only on the premise of having a large material foundation, businessmen need spiritual culture to enrich themselves. The art and culture interacts and integrates with the commodity economy. The premise of interaction and collision between the two is the high development of productivity, the emergence of surplus value, and the emergence of a large amount of market demand. Artists, the creators of works of art, are playing an increasingly important role in the market. While they are managing their own works, they are also accumulating experience in market competition, only marketing themselves like brands. Only in an invincible position in the market competition can painters transform their roles into businessmen. As a cradle of painters, the College of higher Art is in great need of further improvement under the present national policy of enrollment expansion, where the sources of students are intermingled and the educational system is in urgent need of further improvement. With the improvement of our country's economic level, the demand for art appreciation, marketing, planning and other high-quality talents is believed to be increasing. The country needs this kind of talents to standardize and stabilize the art market. Such talent will also be the backbone of the art market. At present, the curriculum and system of colleges and universities do not attach great importance to this professional field and get the corresponding development. I believe that with the arrival of the market economy of art, this kind of art appreciation, marketing, psychology and other related high quality talents will be in short supply.
【学位授予单位】：湖南师范大学
【学位级别】：硕士
【学位授予年份】：2007
【分类号】：J124
本文编号：2405010
[Abstract]:Since ancient times, art is the most special kind of commodity in human society. It has the attributes that other commodities do not have, such as non-replicability, originality and so on. It condenses human wisdom and yearning for beautiful things, is an important spiritual wealth of mankind. When the human society develops from the primitive society to the advanced civilization society, it accumulates the art market, which is a complex commodity market. In the course of the development of the Chinese art market, the role of painters was also changed from an early craftsman at the mercy of the ruling class to a literati painter with his own personality label. With the development of the market economy, the competition became fiercer and fiercer. Therefore, the professionalization of literati painters and the characteristics of literaturization of professional painters came into being. Painters have a taste of businessmen, and there is no lack of business sentiment in dealing with world affairs and handling problems. The role of businessmen has always been in the upper class of society. Only on the premise of having a large material foundation, businessmen need spiritual culture to enrich themselves. The art and culture interacts and integrates with the commodity economy. The premise of interaction and collision between the two is the high development of productivity, the emergence of surplus value, and the emergence of a large amount of market demand. Artists, the creators of works of art, are playing an increasingly important role in the market. While they are managing their own works, they are also accumulating experience in market competition, only marketing themselves like brands. Only in an invincible position in the market competition can painters transform their roles into businessmen. As a cradle of painters, the College of higher Art is in great need of further improvement under the present national policy of enrollment expansion, where the sources of students are intermingled and the educational system is in urgent need of further improvement. With the improvement of our country's economic level, the demand for art appreciation, marketing, planning and other high-quality talents is believed to be increasing. The country needs this kind of talents to standardize and stabilize the art market. Such talent will also be the backbone of the art market. At present, the curriculum and system of colleges and universities do not attach great importance to this professional field and get the corresponding development. I believe that with the arrival of the market economy of art, this kind of art appreciation, marketing, psychology and other related high quality talents will be in short supply.
【学位授予单位】：湖南师范大学
【学位级别】：硕士
【学位授予年份】：2007
【分类号】：J124
【引证文献】
相关硕士学位论文 前1条
1 侯文佳;中国画家职业化的历史与体制研究[D];中央美术学院;2013年
，本文编号：2405010
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