山东民俗艺术体验消费研究

发布时间：2018-03-20 21:02

本文选题：民俗艺术　切入点：传承　出处：《济南大学》2017年硕士论文　论文类型：学位论文

【摘要】：民俗艺术作为民族智慧的结晶,已成为文化产业发展的重要资源和内驱力,是展示国家或地区文化软实力和人文风采的重要组成部分。民俗艺术睿智精妙,生生不息,其活力来自中华民族优秀传统文化的博大精深和民俗生活内容的丰富多彩。现代社会中,不仅要保护和传承民俗文化,还要发展文化产业,将其进一步发扬光大。以市场调研为基础,掌握民俗艺术的消费规律和现状,可以推动消费结构的优化升级,并能对民俗艺术的传承、保护、利用等实践环节做出积极地引导,从而使民众的文化艺术生活更加丰富多彩。本文的研究目的在于,通过统计学方法对山东省民俗艺术体验消费的相关调查研究,了解民俗艺术体验消费的现状及消费需求特征,分析影响民俗艺术体验消费的因素,对民俗艺术消费的趋向和深层原因予以梳理。本文的基本框架为:第一部分为绪论,介绍本次论文的研究背景、研究目的与意义,研究方法。第二部分是民俗艺术体验消费分析的文化语境。首先从消费社会理论视角分析消费观念变化对山东民俗艺术体验消费的影响。然后介绍文化场域理论,并分析文化场域理论对山东省民俗艺术体验消费的影响。第三部分是民俗艺术体验消费研究影响因素分析。首先介绍了问卷的基本情况,统计了调查对象基本情况与消费者基本特征,然后对数据做了频数分析、交叉分析和卡方检验,掌握山东省民俗艺术体验消费现状的影响因素。第四部分是调查结论与对策建议。针对结论,分别对政府、民俗艺术展演主体,消费者提出不同建议与对策。第五部分,研究不足与展望。提出本研究的局限性及对后续研究的展望。
[Abstract]:Folk art is the crystallization of the wisdom of the nation, has become an important resource for the development of cultural industry and the internal driving force, is an important part to show national or regional cultural soft power and cultural style. Folk art exquisite wisdom, the Chinese nation from the vitality of life and growth in nature, excellent traditional culture broad and profound content rich and colorful folk life and modern. In the society, not only to the protection and inheritance of folk culture, but also the development of the cultural industry, will carry forward its further. Based on market research, grasp the consumption patterns of the folk art and the status quo, can push the upgrading of consumption structure, and the folk art heritage, protection, utilization practice actively guide in order to make public life more rich and colorful culture and art. The purpose of this study is that through the statistical method to the Shandong province folk art experience consumption phase Pass investigation and study, understand the status and characteristics of folk art experience consumption consumption, analysis of the influence of folk art experience consumption factors, trend of folk art consumption and the deep reasons. The author combs the basic framework of this paper is as follows: the first part is an introduction, introduces the research background of this thesis, purpose and significance, research methods. The second part is the analysis of the consumer experience of folk art and cultural context. Firstly, from the perspective of consumer society theory to analyze the changes of consumption concept consumption experience influence on Shandong folk art. Then introduce the field of cultural theory, and analyze the field theory of cultural influence on the consumer experience of Shandong folk art. The third part is the analysis of influence factors of consumption experience folk art. First introduced the basic situation of the questionnaire, statistics of the basic features and consumer survey, then do the frequency of data Analysis, cross analysis and chi square test, master of Shandong folk art experience factors affecting the current consumption situation. The fourth part is the conclusion and suggestions. According to the investigation conclusion, to government, folk art subject, consumers put forward different countermeasures and suggestions. The fifth part, research deficiencies and prospects. Put forward the limitations of this study and the prospect of the research.

【学位授予单位】：济南大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J0

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