数字时代影像艺术创意与传播研究

发布时间：2018-03-30 17:48

本文选题：影像　切入点：影像语言　出处：《西北师范大学》2009年硕士论文

【摘要】： 信息时代,人们学会了利用一切媒介搭建传播平台。影像作为众多传播媒介中的一员,其信息承载量、视觉冲击力、艺术表现力、心灵震撼力、记忆保持期似乎比别的媒介更为突出。数字化时代,影像不仅是人们传播活动的重要工具,也是老少皆宜的艺术载体。有效地传播信息需要创意,打造精良的影像艺术作品更需创意。影像作为叙事文本,必然有自身的叙事结构和修辞方法。全球化传播中,各种思想文化激荡碰撞,努力追寻认同与独立;各类媒介竞相生存,自觉走向融合与发展。所有这些在影像技术的支持下暗流涌动、心照不宣。在此背景下,数字时代影像艺术创意与传播研究有其理论与现实需要。本论文从影像本体入手,对影像、影像艺术的创意层面、影像媒介及影像艺术流变与发展趋势等一系列问题进行了理论的剖析与实例的论证,主要分为五部分。第一部分论述影像本体及影像艺术审美特征。这一部分主要对影像的认识功能、传播特性进行了解读,在此基础上归纳总结了影像、影像艺术的定义及影像艺术的审美特征。第二部分论述了影像语言。这一部分从对普通语言的解读入手,分析了影像语言特性及具体层面。第三部分论述了影像艺术生态环境。这一部分从解读创意时代为切入点,归纳了创意的概念,总结了影像艺术创意产业的创意需求,分析论证了数字代时影像艺术传播环境。第四部分论述了影像艺术创意。这一部分从本文召唤结构、影像艺术文本层、影像叙事层、影像修辞层等四个方面分析论证了影像艺术创意的具体层面,并对影像艺术创意的文化意义进行了分析论证。第五部分论述了数字时代影像传播媒体融合及艺术的流变。这一部分主要分析论证了传统媒体传播困境与主体作为,对影像媒体融合发展、影像艺术流变等现象进行了梳理论证。
[Abstract]:In the information age, people have learned to use all the media to build a communication platform.Image as a member of many media, its information carrying capacity, visual impact, artistic expression, mind shock, memory retention period seems to be more prominent than other media.In the digital age, image is not only an important tool for people's communication activities, but also a suitable artistic carrier for all ages.Effective dissemination of information requires creativity, and creating sophisticated image art works requires creativity.As a narrative text, images must have their own narrative structure and rhetoric.All these undercurrent flows with the support of image technology are tacitly understood.In this context, the digital age image art creative and communication research has its theoretical and practical needs.Starting with the image ontology, this paper analyzes a series of problems, such as the creative level of image and image art, the evolution and development trend of image media and image art, etc. It is mainly divided into five parts.The first part discusses the image Noumenon and the aesthetic characteristics of image art.The second part discusses the image language.This part starts with the interpretation of common language, and analyzes the characteristics and specific level of image language.The third part discusses the ecological environment of image art.This part sums up the concept of creativity, summarizes the creative needs of the creative industry of image art, and analyzes and demonstrates the communication environment of digital generation image art.The fourth part discusses the creative image art.This part analyzes and demonstrates the concrete level of the image art creativity from four aspects of the calling structure, the image art text layer, the image narrative layer and the image rhetoric layer, and analyzes and demonstrates the cultural significance of the image art creativity.The fifth part discusses the fusion of image communication media and the evolution of art in the digital age.This part mainly analyzes and demonstrates the traditional media communication predicament and the main body as, the image media fusion development, the image art evolution and so on phenomenon has carried on the combing demonstration.
【学位授予单位】：西北师范大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：J110.99;G206

【引证文献】