批判理论的符号学拓展——鲍德里亚学术研究中的符号学方法

发布时间：2018-04-21 11:23

本文选题：消费社会 + 物体系　；参考：《文艺理论研究》2017年05期

【摘要】：鲍德里亚是马克思主义与符号学之间的相互征用与对话中的一个重要理论家。虽然鲍德里亚的学术生涯经历了由马克思主义向后马克思主义的转变,但符号学是贯穿始终的方法论。正是符号学方法的运用使其学术生涯呈现出断裂与联系的内在张力。通过将符号学引入马克思主义,鲍德里亚对消费社会的物体系、时尚和艺术品拍卖及其体现出来的消费意识形态进行了分析和批判,进而发展出一种独特的符号政治经济学批判理论,以此丰富和发展了经典马克思主义以及法兰克福学派的批判理论。也正是将符号学方法推向深入,促使他最终背离了马克思主义生产理论的基本原则,并在对后工业社会的文化、艺术和传媒等文化景观的批判中发展出了拟像、仿真、内爆和超真实等学说,并以此把海湾战争作为一种媒介事件展开批判,从而成为一个典型的后现代理论家。
[Abstract]:Baudrillard is an important theorist in the mutual requisition and dialogue between Marxism and semiotics. Although Baudrillard's academic career has undergone a transition from Marxism to post-Marxism, semiotics is the methodology throughout. It is the application of semiotics method that makes its academic career show the internal tension of breaking and connection. By introducing semiotics into Marxism, Baudrillard analyzes and criticizes the system of objects, fashion and art auctions and the consumer ideology embodied in the consumer society. Then it develops a unique critique theory of symbolic political economy, which enriches and develops the classical Marxism and the critical theory of Frankfurt school. It is also the method of semiotics that pushes him away from the basic principles of Marxist production theory, and develops simulations in the critique of the cultural landscape of post-industrial society, such as culture, art and media. The theory of implosion and super-reality, which criticizes the Gulf War as a media event, becomes a typical postmodern theorist.
【作者单位】：山东大学文艺美学研究中心;
【基金】：国家社科基金项目“马克思主义与形式主义的关系史研究”[项目编号:11CZW010]的阶段性成果山东大学青年学者未来计划[项目编号:2015WLJH02]资助~~
【分类号】：I0

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