绘画艺术品市场定价机制研究

发布时间：2018-05-03 17:34

本文选题：艺术品市场 + 艺术品价格　；参考：《中国艺术研究院》2010年博士论文

【摘要】： 本文从中西方艺术品市场的对比分析入手,客观判断了中国艺术品市场目前所处的发展阶段,揭示了现阶段艺术品定价理论研究滞后的现状与艺术品市场价格混乱的原因,分别进行了艺术品定价的定性分析、艺术品定价的定量分析和艺术品定价的博弈分析,并基于艺术品定价机制,提出了艺术品市场培育的具体措施和建设与完善相关制度的具体建议。本研究的主要创新如下： (一)就拍卖市场而言,据笔者测算,拍卖公司对艺术品的估价正确率平均只有30%。即成交价格落在估价区间中的比率不足3成,这一结论不因作品类型(国画或油画)或画家名气有太大差别。只是对于知名画家,低估率更高。该结论是本研究的创新点之一。 (二)利用Hedonic模型对中国现、当代艺术品定价的实证研究表明,作品大小不仅与作品价格呈正相关关系,而且在作品定价中起主要作用；由于选择的样本是现、当代艺术家的拍卖记录,其创作年代并没对价格起到显著作用。在国外,因为GDP并不属于艺术品的属性特征,因此Hedonic模型不考虑该变量。但在本研究中,考虑到GDP不仅是影响艺术品需求的明显因素,而且与艺术品的其它属性相互独立,将GDP作为变量纳入模型,不仅具有经济理论支持,而且得到了具有解释力的结果。这是本研究的创新点之二。 (三)基于中国艺术品市场现阶段的特殊性,本研究分别讨论了艺术品持有人与内部投资者两方合谋假拍,艺术品持有人、拍卖行以及内部投资者三方合谋假拍时的均衡情况。结果表明,合理的艺术品定价体系与健全的艺术品市场规制是防止合谋假拍的主要手段。这是本研究的创新点之三。 (四)在现阶段,信息不完全将导致中国艺术品市场成为“榴莲市场”。即,在社会资金丰厚,市场信息不完全的条件下,作为炫耀性商品的艺术品市场将会出现赝品量与价格齐升的现象。“榴莲市场”概念的提出是本研究的创新点之四。 (五)鉴于中国艺术品市场发展现阶段存在的诸多问题,要使中国艺术品市场健康发展,必须从市场培育与市场规制两方面入手。重要措施包括：建设艺术品市场信用体系、《中国艺术家绘画作品全集电子图录库》,包括开发绘画艺术品比对技术；完善艺术产业投融资体系、艺术品市场交易电子数据库；起草《艺术品市场鉴定规范条例》、《艺术品保险法》；完善《知识产权保护法》等相关法制；加强艺术品市场监管的执法能力和执法力度,等。综合并全面地论述基于艺术品定价机制的市场培育和制度建设的相关问题是本研究的创新点之五。
[Abstract]:Starting with the comparative analysis of the art market between China and the West, this paper objectively judges the stage of development of the art market in China, and reveals the present situation of the lag in the research of art pricing theory and the reasons for the confusion in the art market price. The qualitative analysis of art pricing, the quantitative analysis of art pricing and the game analysis of art pricing are carried out respectively, and based on the art pricing mechanism, This paper puts forward the concrete measures of cultivating art market and the concrete suggestions on the construction and perfection of relevant systems. The main innovations of this study are as follows: (1) as far as the auction market is concerned, according to the author's calculation, the average correct rate of the auction company's valuation of the works of art is only 30. That is, less than 30% of the transaction price falls in the appraisal range. This conclusion is not too different depending on the type of work (traditional Chinese painting or oil painting) or the artist's fame. Only for famous painters, the underestimation rate is higher. This conclusion is one of the innovative points of this study. (2) the empirical study on the pricing of contemporary works of art in China using Hedonic model shows that the size of works is not only positively correlated with the price of works, but also plays a major role in the pricing of works. Contemporary artist's auction record, its creation time has not played the significant role to the price. In foreign countries, because GDP does not belong to the attribute of art, the Hedonic model does not consider this variable. However, in this study, considering that GDP is not only an obvious factor affecting the demand for art, but also independent of other properties of art, it is not only supported by economic theory to incorporate GDP as a variable into the model. Moreover, the results with explanatory power are obtained. This is the second innovation of this study. (3) based on the particularity of Chinese art market at the present stage, this study discusses the equilibrium of the collusion between the art holder and the internal investor, the art holder, the auction house and the internal investor. The results show that reasonable art pricing system and sound art market regulation are the main means to prevent collusion. This is the third innovation of this study. At this stage, incomplete information will lead to the Chinese art market as a "durian market." In other words, under the condition of rich social capital and incomplete market information, the art market, as a conspicuous commodity, will appear the phenomenon that the quantity and price of fake goods will rise simultaneously. The concept of "durian market" is the fourth innovation of this study. (5) in view of the many problems existing in the development of Chinese art market at the present stage, in order to make the Chinese art market develop healthily, it is necessary to start from two aspects: market cultivation and market regulation. The important measures include: constructing the credit system of the art market, "Electronic Atlas Library of Chinese artists' painting works", including developing the art art comparison technology, perfecting the investment and financing system of the art industry, and the electronic database of the art market transaction; To draft the regulations on the Appraisal of the Art Market, the Law on the Insurance of works of Art; to perfect the relevant legal system such as the Law on the Protection of intellectual property Rights; to strengthen the law enforcement ability and enforcement force of the supervision of the art market, and so on. The innovation of this study is to comprehensively and comprehensively discuss the related problems of market cultivation and system construction based on art pricing mechanism.
【学位授予单位】：中国艺术研究院
【学位级别】：博士
【学位授予年份】：2010
【分类号】：J124

【引证文献】