“街头涂鸦艺术”在Vampire潮牌服饰包装中的应用

发布时间：2018-05-31 01:20

本文选题：涂鸦文化 + 潮牌服饰　；参考：《湖南工业大学》2017年硕士论文

【摘要】：在近几年以来,潮牌服饰发展迅猛,深受年轻群体的追捧,在服装市场不景气的形势下,潮牌服饰品牌无论是在线上还是线下,日益扩张,国内的原创潮牌在娱乐圈明星艺人的代言下纷纷抢占国内市场。而街头涂鸦艺术与潮牌服饰之间的联系日益紧密,叛逆的、个性化的涂鸦艺术形式、强烈的色彩视觉冲撞感,为当下流行的潮牌文化现象增加了不少的创意元素。本文为研究潮牌服饰与街头涂鸦艺术,结合市场调查,创立“Vampire”原创品牌,打造全新的品牌形象。将街头涂鸦艺术作为“Vampire”品牌形象设计的创意元素和表现形式,从街头涂鸦艺术中寻找创作激情,把各种夸张的图案、高纯度的色彩运用到“Vampire”品牌形象和包装设计中,将其运用、转换,有机结合。致力于从包装的材料、形式、外观设计、销售模式、理念传递上做一个全新的探索和尝试。这样不仅可以突显包装设计的个性,把包装也看作一件产品来进行设计。也使得包装成为了商品、人、涂鸦艺术之间的媒介。
[Abstract]:In recent years, Chao brand clothing has developed rapidly and is highly sought after by young people. Under the depressed situation of the clothing market, Chao brand clothing brands are expanding day by day, whether online or offline. The original tide brand in the entertainment industry under the endorsement of star artists have seized the domestic market. The street graffiti art and Chao brand clothing increasingly close, rebellious, personalized graffiti art form, a strong sense of color visual collision, for the current popular Chao brand culture phenomenon added a lot of creative elements. In order to study fashion and street graffiti art, combined with market research, this paper establishes "Vampire" original brand and creates brand new image. Taking street graffiti art as the creative element and expression form of "Vampire" brand image design, looking for creative passion from street graffiti art, applying all kinds of exaggerated patterns and high purity colors to "Vampire" brand image and packaging design. Use it, transform it, and combine it organically. Committed to packaging materials, form, design, sales model, concept transfer to do a new exploration and try. This can not only highlight the personality of packaging design, packaging as a product to design. It also makes packaging a medium between goods, people and graffiti art.
【学位授予单位】：湖南工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J524.2;J0

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