对《阿特拉斯耸耸肩》中商业成功必要伦理要素的探讨

发布时间：2018-01-18 04:11

本文关键词：对《阿特拉斯耸耸肩》中商业成功必要伦理要素的探讨　出处：《西安外国语大学》2012年硕士论文　论文类型：学位论文

【摘要】：近年来，很多学者从不同角度都对商业伦理问题做过研究。而在研究素材方面，文学作品却很少被仔细探讨。本论文选取美国作家安·兰德的著作《阿特拉斯耸耸肩》为研究对象希望能从一个新的角度来研究商业伦理。小说中作者通过刻画汉克·里尔登等英雄人物，向人们展示了正面的企业家形象。通过分析小说，本文探讨了商业成功中的必要伦理要素，从不同的角度为商业伦理的研究提供了新鲜的素材。本篇论文的正文是由解答三大问题组成。首先，本文用理性经济人理论去分析小说中的各类角色，回答了伦理型企业首要该做的是什么。小说中主人公达格妮以及汉克等作为典型的理性经济人的代表，向人们展示了企业面对不同伦理问题该如何选择，，即理性的为企业创造利润，为社会创造价值。而那些非理性的企业家则不应该通过其他的途径“抢夺”这些价值。同时，政府虽非企业，却在企业伦理的实现中起着至关重要的作用。第二，本文针对到底什么样的领导者才是有伦理的领导者进行了讨论，指出了此类领导者应具备的个人品质。其中，责任，诚实以及能力被视为最重要的品质并在文中进行了详细分析。在小说中，那些正面的企业家充分具备这些特质。而同时，这些个人特性对他们经营伦理型企业意义重大。最后，本文在其他学者研究的基础上通过分析小说提出了一种伦理决策模型，即双模式的伦理决策模型。通过此模型，决策者可从潜意识及意识中思考并作出符合伦理的决策，决策模型的伦理学基础是安兰德的理性利己理论。在中国建设市场经济的今天，解读美国社会的商业伦理素材对中国社会企业的管理层在决策等方面也会有一定的启示意义。
[Abstract]:In recent years, many scholars from different angles to the business ethics research. In doing research, literature has rarely been carefully discussed. This paper selects the American writer Ann Rand's book "Atlas shrugged" as the research object to study business ethics from a new perspective in the novels by author. Characterization of Hank Reardon and other heroes, showing the positive image of the entrepreneur to the people. Through the analysis of the novel, this paper discusses the necessity of ethical factors in business success, from different angles to provide fresh raw materials for the study of business ethics. The text of this thesis is composed of three big questions.
First of all, the rational economic man theory to analyze all kinds of roles in the novel, answer what is the ethical enterprises do. The primary protagonist Dagne and Hank as the representative of the typical rational economic man, to show the people of different enterprises face the ethical problems how to choose, that is rational for the enterprise to create profits, create value for society. While those irrational entrepreneurs should not be through other ways to "grab" the value. At the same time, the government not enterprises, but in the realization of enterprise ethics plays a vital role.
Second, according to what the leader is the ethical leaders discussed, pointed out that those leaders should have personal qualities. Among them, responsibility, honesty and ability is regarded as the most important quality was analyzed in this paper. In the novel, those positive entrepreneurs fully have these qualities and at the same time, the personal characteristics of their business ethical enterprises of great significance.
Finally, analysis of the novel presents a kind of ethical decision-making model through this based on the research of other scholars, namely the dual mode of ethical decision making model. Through this model, decision makers can from the subconscious and consciousness of thinking and make an ethical decision, ethical decision making model based is rational egoism of Ayn Rand's theory.
Today, in building a market economy in China, interpreting business ethics materials in American society will also provide some inspiration for Chinese social enterprise managers in decision-making.

【学位授予单位】：西安外国语大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：I712.074

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