上海话剧观众拓展研究

发布时间：2018-03-02 13:23

本文选题：观众心理　切入点：观众拓展　出处：《上海戏剧学院》2016年硕士论文　论文类型：学位论文

【摘要】：在话剧艺术走向市场的过程中,对观众拓展的研究以及对市场的了解是尤为重要的因素。作为艺术管理者,有责任将观众的喜好进行分析和研究,且在话剧制作到上演的各个环节当中尽最大可能的拓展观众群,让话剧艺术进入到更多人的生活中。因此,观众拓展变得越来越重要,可以帮助观众找到他们所需的艺术活动,建立艺术作品与观众之间的长久联系。从话剧艺术本身来看,观众不仅仅是主要的参与者,更是最好的检阅者,观众是单个的,又可以是集合的,既是具体的,又是抽象的,既是艺术美的接受者,又是创造者。正因观众的这些“特殊属性”决定了研究观众是件极其复杂的事情,也更证明了戏剧是必然离不开观众的。本文拟从艺术管理者的角度出发,分析话剧制作、宣传到演出完成的各个环节中如何从细节入手,调动观众的参与。文化产业是离不开观众的支持和拥戴,让越来越多的观众了解话剧并对其产生兴趣从而走进剧院这才是当务之急。成功进行观众拓展不仅可以丰富观众的文化生活、提升观众的艺术素养,同时也能促进文化产业的大繁荣大发展。
[Abstract]:The study of audience expansion and the understanding of the market are the most important factors in the process of moving the drama art to the market. As an art manager, it is the responsibility of the art manager to analyze and study the audience's preferences. And in every link from the production to the performance of the drama, the audience will be expanded as far as possible, so that the art of drama can enter more people's lives. Therefore, audience expansion is becoming more and more important, which can help the audience to find the artistic activities they need. From the point of view of the art of drama itself, the audience is not only the main participant, but also the best examiner. The audience is single, and can be a collection, both concrete and abstract. Both the recipient and the creator of artistic beauty. It is precisely because of these "special attributes" of the audience that the study of the audience is extremely complicated. It also proves that drama is bound to be inseparable from the audience. From the perspective of the art manager, this paper will analyze how to start with the details in all aspects of drama production, publicity and performance completion. The cultural industry is inseparable from the support and support of the audience. It is imperative that more and more audiences learn about and become interested in the play and thus enter the theatre. Successful audience expansion not only enriches the audience's cultural life, but also enhances their artistic literacy. At the same time, it can also promote the great prosperity and development of the cultural industry.
【学位授予单位】：上海戏剧学院
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：J824

【相似文献】