符号学视域下的网络流行语研究

发布时间：2018-02-09 05:52

本文关键词： 网络流行语符号学编码解码话语　出处：《河北大学》2013年硕士论文　论文类型：学位论文

【摘要】：互联网的普及带来了人们生活方式的改变，越来越多的人开始使用网络这一便捷的通讯方式进行沟通交流，久而久之形成了一种新的信息交流和传播方式，这不仅带来了交际环境、交际方式的更新，，同时也产生了一种新的语言变体——网络流行语。网络流行语以其独特的魅力迅速由网络间的交流散播到现实生活的面对面交流使用中，并逐渐被传统媒体所引用。网络流行语传播的背后是社会价值观念的更新，同时折射出当今社会的舆论走向和热点话题，反映出受众的社会心理。本文在借鉴前人研究成果的基础上，运用新闻传播学、社会学、文化语言学、心理学以及符号学等多种理论，采用归纳法、比较法、阐释法、例证法等方法分别对网络流行语进行概念的界定。然后又从符号学视角对网络流行语的编码方式及受众对网络流行语的解码方式这两个层面进行解读，透过符号学的符码分析，可以窥见网络流行语的构词机制及大众对网络流行语的态度。文章最后部分在基于符号学分析的基础上对网络流行语做话语层面的分析，指出网络流行语的产生是与精英文化相补充的大众文化，它呈现出草根特性、娱乐化特性使得网络流行语在民众间迅速流传。虽然网络流行语的产生具有一定的娱乐色彩但它本身也往往引导着社会的舆论导向，具有社会解压阀和舆情风向标的作用，因此，网络流行语具有一定的舆论监督功效。
[Abstract]:The popularity of the Internet has brought about a change in people's way of life. More and more people begin to use the network as a convenient means of communication for communication. Over time, a new way of information exchange and dissemination has been formed. This not only brings about the renewal of communication environment and communication style, At the same time, a new language variant, the Internet catchword, has emerged. With its unique charm, Internet catchwords are quickly spread from Internet communication to face-to-face communication in real life. At the same time, it reflects the trend of public opinion and hot topic, and reflects the social psychology of the audience. Based on the previous research results, this paper uses the theories of news communication, sociology, cultural linguistics, psychology and semiotics as well as inductive, comparative and interpretive methods. Then, from the perspective of semiotics, this paper interprets the encoding method of network catchwords and the decoding methods of network catchwords by the audience from the perspective of semiotics, and analyzes the codes through semiotics. We can see the mechanism of word formation and the attitude of the public to the network buzzwords. The last part of the article makes a discourse analysis of the network catchwords on the basis of semiotics analysis. It is pointed out that the emergence of network buzzwords is a popular culture complementary to elite culture, and it has the characteristics of grass roots. The characteristic of entertainment makes network buzzwords circulate rapidly among the populace. Although the emergence of network buzzwords has a certain entertainment color, it itself often leads the public opinion direction, and has the function of social pressure relief valve and public opinion vane. Therefore, the network catchword has certain public opinion supervisory effect.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：H136

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