沈阳市区户外标语可接受度状况调查分析

发布时间：2018-05-05 18:34

本文选题：沈阳市区 + 标语　；参考：《沈阳师范大学》2013年硕士论文

【摘要】：标语是用较为简短的文字写出的具有宣传鼓动作用的口号，是社会生活中比较常见的一种语言形式。对标语可接受度状况进行调查，不仅可以了解一个地区的社会语言使用现状，还可以发掘出标语从发布方的拟制、设置到受众的关注、理解、认同等各方面可能存在的问题，提出一些切实可行的解决策略，以期标语发布者做出改进，使户外标语真正发挥其应有的积极作用。本文以沈阳市区户外非商业性标语，即发布于沈阳市区户外空间、不涉及经济利益的标语为研究对象。全文共分三章。第一章为“沈阳市区户外标语现状调查”，系统介绍了调查地区的概况以及调查方法和程序，并对实地采集得来的标语语料进行分类统计，了解沈阳市区户外非商业性标语在发布者、发布目的、发布形式三个方面的特点；第二章为“沈阳市区户外标语可接受度状况”，从关注、理解、认同三个层面考察户外标语的实际效用，，得出沈阳市民对户外标语的平均关注度、理解度和认同度，分析可能影响标语可接受度的各项因素；第三章为“沈阳市区户外标语可接受度存在的主要问题及其对策”，分析调查过程中发现的种种可能影响标语可接受度的问题，并针对这些问题提出解决对策。
[Abstract]:Slogan is a kind of propaganda and agitation slogan written in shorter words. It is a common language form in social life. By investigating the acceptability of slogans, we can not only understand the current situation of social language use in a region, but also find out the problems that may exist in various aspects, such as the formulation, setting up of slogan to the attention, understanding, identification of the audience, etc. Some practical strategies are put forward to improve the slogan so that outdoor slogan can play its positive role. In this paper, the non-commercial slogans published in Shenyang urban area, which are not related to economic benefits, are taken as the research object. The full text is divided into three chapters. The first chapter is "the survey of outdoor slogans in Shenyang", which systematically introduces the survey area, the survey methods and procedures, and classifies the slogan data collected in the field. To understand the characteristics of outdoor non-commercial slogan in Shenyang urban area in three aspects: the publisher, the purpose of publication and the form of publication. The second chapter is "the acceptance of outdoor slogan in Shenyang urban area", from the perspective of concern, understanding, By examining the actual utility of outdoor slogan from three aspects of identity, the paper draws the average attention, understanding and identification degree of Shenyang citizens, and analyzes the factors that may affect the acceptability of the slogan. The third chapter is "the main problems and countermeasures of the acceptability of outdoor slogan in Shenyang city", and analyzes the problems that may affect the acceptability of the slogan found in the course of investigation, and puts forward some countermeasures to solve these problems.
【学位授予单位】：沈阳师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：H152

【参考文献】