宁波、阜阳店名的语言文化比较研究

发布时间：2018-05-20 05:37

本文选题：宁波 + 阜阳　；参考：《宁波大学》2013年硕士论文

【摘要】：店名不仅是一个商业符号，更是一种富含文化蕴涵的语言现象。从语言角度看，店铺名称是一种社会语言，是人类语言生活的构成要素之一；从文化角度看，店铺名称是中国几千年商业文化的介质。宁波、阜阳这分处南北的两大城市，历史背景、文化特色各有悬殊，折射在店名文化上亦是清晰可见。随着现代汉语普通话推广工作的不断深入，网络文化、港台娱乐等一批流行文化对汉文化的冲击，南北方文化出现了交融与共同发展的趋势，又因阜阳是劳动力输出城市，，宁波是劳动力输入城市，阜阳有大量农民工赴宁波务工，两地文化沟通加强，一定程度上也促使了两地文化的趋同。受以上因素的影响，两地的商店名称体现同化趋势，但大同之中仍存在着小异。本文从语言和文化两个角度着手，运用共性与个性相结合的分析方法，对宁波、阜阳的1033个店名进行分析研究，从语音、词汇、语法、修辞以及传统文化与地域文化五个方面的内容展开论述。语音部分分析两地店名在音节数量与音律特征上的异同；词汇部分，将店名划分为属名、业名、通名三部分，分析店名的组合方式，并着重分析业名与通名的用词情况，店名词汇来源广泛，新颖丰富，反映出语言使用者的求新猎奇心理；语法部分从店名的语法结构与语法属性两方面进行分析，以此找出两地店名的异同；修辞部分分析两地店名运用辞格与非语言要素修辞情况。希望通过两地店名的比较，能够挖掘出两地店名背后蕴含的独特地域文化与传统文化。
[Abstract]:Store name is not only a business symbol, but also a linguistic phenomenon rich in culture. From the perspective of language, shop name is a kind of social language and one of the elements of human language life. From the cultural point of view, shop name is the medium of Chinese commercial culture for thousands of years. Ningbo, Fuyang, the north and south of the two major cities, historical background, cultural characteristics are different, reflected in the shop name culture is clearly visible. With the deepening of the popularization of Putonghua in modern Chinese and the impact of popular culture such as network culture, Hong Kong and Taiwan entertainment on the Han culture, the culture of the north and south has a tendency of blending and developing together, and because Fuyang is a labor force exporting city, Ningbo is a labor importation city, Fuyang has a large number of migrant workers to Ningbo, the cultural communication between the two places strengthened, to a certain extent, also promoted the convergence of the two cultures. Affected by the above factors, the names of shops in the two places reflect the trend of assimilation, but there are still small differences between the two places. In this paper, from the perspective of language and culture, 1033 storenames in Ningbo and Fuyang are analyzed and studied by using the method of combining commonness and individuality, from the aspects of pronunciation, vocabulary, grammar, etc. Rhetoric and traditional culture and regional culture in five aspects of the discussion. The phonetic part analyzes the similarities and differences in the number of syllables and the characteristics of the syllables between the two places, and the lexical part divides the shop names into generic names, business names and generic names. The vocabulary of shop name is from a wide range of sources, novel and rich, which reflects the language users' psychology of seeking novelty and novelty, the grammatical part analyzes the grammatical structure and the grammatical attribute of the shop name, and finds out the similarities and differences between the two places. The rhetorical part analyzes the usage of rhetoric and non-linguistic elements of shop names in both places. We hope to find out the unique regional culture and traditional culture behind the name of the two places by comparing the names of the two places.
【学位授予单位】：宁波大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：H13

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