泰国南部孔子学院招生策略研究

发布时间：2018-06-25 09:00

本文选题：宋卡王子大学孔子学院 + 勿洞市孔子学院　；参考：《华南理工大学》2015年硕士论文

【摘要】：泰南的勿洞市和合艾市是泰国的边境经济重镇,临近马来西亚边境,地理位置特殊,近年来由于受到泰南动乱局势等因素的影响,经济文化等方面也受到一定的冲击。泰国共有12所孔子学院,其中宋卡王子大学孔子学院和勿洞市孔子学院分别设在合艾和勿洞市,他们在泰南进行着中国语言文化的传播和推广。本研究采用定性研究法对研究对象进行深度访谈。研究主要目的有两个,1)泰南孔子学院有哪些招生策略?2)泰南孔子学院招生策略过程受到哪些因素的影响?这些问题都很值得研究。文章以泰南宋卡王子大学孔子学院和勿洞市孔子学院的学生、家长以及孔子学院的招生人员为研究对象,学生和家长方面选择有代表性的泰国华裔学生、本土学生以及穆斯林学生进行深度访谈,找出泰南孔子学院主要招生宣传策,在进行招生宣传过程中应该注意哪些问题。总之,本研究运用了影响到跨文化招生宣传策略的文化认同、自我认同、跨文化敏感、跨文化谈判和跨文化沟通等因素,结合访谈内容进行了细致的研究和分析。
[Abstract]:Maodong City and Heai City in Tainan are the important economic towns of Thailand, near the border of Malaysia, with a special geographical position. In recent years, due to the influence of factors such as unrest in South Thailand, economic and cultural aspects have also been impacted to a certain extent. There are 12 Confucius Institutes in Thailand, of which Confucius Institute of Prince Songka University and Confucius Institute of Maodong City are located in Heai and Maodong City respectively. They spread and popularize Chinese language and culture in Tainan. In this study, the qualitative research method was used to interview the subjects in depth. There are two main objectives of the study: 1) what are the enrollment strategies of the Confucius Institute in southern Thailand? 2) what are the factors affecting the recruitment strategy process of the Confucius Institute in the South of Thailand? These problems are well worth studying. In this paper, the students, parents and students of Confucius Institute of Prince Ka University and Confucius Institute in Maodong City were chosen as the research subjects. The students and their parents chose the representative Chinese Thai students. Local students and Muslim students conducted in-depth interviews to find out the main recruitment propaganda strategy of Confucius Institute in Tainan and what problems should be paid attention to in the process of enrollment publicity. In a word, this study uses the factors of cultural identity, self-identity, cross-cultural sensitivity, cross-cultural negotiation and cross-cultural communication, which affect the intercultural recruitment strategy, and makes a detailed study and analysis on the content of the interview.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：H195

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