塔吉克斯坦孔子学院中华文化传播现状分析及策略研究
发布时间：2018-08-04 09:28
【摘要】：随着全球化的到来，世界各国综合国力的竞争日趋激烈，软实力的地位和作用日益突出。孔子学院在这样的背景下应运而生。作为我国真正意义上第一个汉语国际推广机构，孔子学院文化传播的效果影响着中国文化形象的构建。 文章采用问卷调查法、访谈法等调查方法，基于拉斯维尔5W模式理论基础，从传播者、传播内容、传播媒介、受众、传播效果五个维度对塔吉克斯坦孔子学院中华文化传播现状进行分析，从而得到影响塔吉克斯坦孔子学院中华文化传播现状的各种变量。文章由引言、概述、分析、对策、结语五部分组成。 引言部分主要包括本文的选题缘由、研究设计、相关理论的文献综述以及对文章重要及核心概念的界定，包括文化、舆论（意见）领袖、议程设置；概述部分主要介绍了塔吉克斯坦孔子学院成立的背景以及文化传播的现状。 分析部分是基于拉斯韦尔的5W理论模式，，从传播者、传播内容、传播媒介、受众、传播效果五个维度进行的，分析得出塔吉克斯坦孔子学院中华文化传播的现状。 对策部分针对传播者、传播内容、传播媒介、受众、传播效果五个维度提出相应的策略，使得塔吉克斯坦孔子学院能够可持续、高效率地进行，得到更多的受众，更加显著的传播效果。 结语部分是对文章进行总结，并对文章研究的局限性做出说明，以明确今后完善研究的方向。
[Abstract]:With the coming of globalization, the competition of comprehensive national strength is becoming more and more fierce, and the position and function of soft power are becoming more and more prominent. The Confucius Institute came into being under this background. As the first international Chinese promotion organization in China, the effect of cultural communication of Confucius Institutes influences the construction of Chinese cultural image. Based on the theoretical basis of Rasville's 5W model, the article adopts questionnaire survey, interview and other investigation methods, from communicator, content, media, audience, etc. This paper analyzes the present situation of Chinese culture communication of Confucius Institute in Tajikistan from five dimensions, and obtains the variables that influence the present situation of Chinese culture communication in Confucius Institute of Tajikistan. The article consists of five parts: introduction, summary, analysis, countermeasure and conclusion. The preface mainly includes the reason, the research design, the literature review of the relevant theories and the definition of the important and core concepts of the article, including culture, opinion leaders, agenda setting; The overview part mainly introduces the background of the establishment of the Confucius Institute and the present situation of cultural communication in Tajikistan. The analysis part is based on the 5W theory model of Raswell, from five dimensions of communicator, communication content, media, audience, communication effect, the author concludes the present situation of Chinese culture communication of Confucius Institute in Tajikistan. The countermeasures are aimed at the communicators, the content, the media, the audience and the effect of communication, so that the Confucius Institute of Tajikistan can carry out it in a sustainable and efficient way and get more audiences. A more significant dissemination effect. The conclusion part is a summary of the article, and the limitations of the article to clarify the direction of future research.
【学位授予单位】：新疆师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：H195
本文编号：2163400
[Abstract]:With the coming of globalization, the competition of comprehensive national strength is becoming more and more fierce, and the position and function of soft power are becoming more and more prominent. The Confucius Institute came into being under this background. As the first international Chinese promotion organization in China, the effect of cultural communication of Confucius Institutes influences the construction of Chinese cultural image. Based on the theoretical basis of Rasville's 5W model, the article adopts questionnaire survey, interview and other investigation methods, from communicator, content, media, audience, etc. This paper analyzes the present situation of Chinese culture communication of Confucius Institute in Tajikistan from five dimensions, and obtains the variables that influence the present situation of Chinese culture communication in Confucius Institute of Tajikistan. The article consists of five parts: introduction, summary, analysis, countermeasure and conclusion. The preface mainly includes the reason, the research design, the literature review of the relevant theories and the definition of the important and core concepts of the article, including culture, opinion leaders, agenda setting; The overview part mainly introduces the background of the establishment of the Confucius Institute and the present situation of cultural communication in Tajikistan. The analysis part is based on the 5W theory model of Raswell, from five dimensions of communicator, communication content, media, audience, communication effect, the author concludes the present situation of Chinese culture communication of Confucius Institute in Tajikistan. The countermeasures are aimed at the communicators, the content, the media, the audience and the effect of communication, so that the Confucius Institute of Tajikistan can carry out it in a sustainable and efficient way and get more audiences. A more significant dissemination effect. The conclusion part is a summary of the article, and the limitations of the article to clarify the direction of future research.
【学位授予单位】：新疆师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：H195
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