汉语桥文化符号研究

发布时间：2018-08-15 18:05

【摘要】：汉语桥世界大学生中文比赛在十三年的岁月里,逐渐成为中国文化向外展示魅力的媒介。在符号学视野下,结合文献研究方法和案例分析法,借助符号互动理论的相关知识,对其文化传播方式做了层层深入的研究,以总结出清晰的内部文化传递模型和其微观路径,目的是获知汉语桥文化传播的成功经验以及启示。汉语桥的成功之处在于善于利用各种各样的形象传播功能强大的文化符号,让参赛选手在雅俗交融的文化氛围里体验和学习中华文明优秀的传统文化、充满创新活力的当代文化,对中华文化有了整体的认知甚至认同。而从汉语桥内部的运作机制中发现,其文化传播的微观路径是以人与人之间的互动为关键核心。汉语桥编创人员作为传播者的身份创设了特定的比赛情境,以有利于达到传播优秀中华文化的目的,参赛选手作为文化意义的接收对象则依据自己的主观判断定义情境,在此基础上与比赛的相关人员展开了深入的符号互动,并获知了大量的中华文化知识。最终在多方的共同努力下完成了汉语桥文化符号意义的生成与传递。从中可以看出,对外传播中华文化既要坚持完整性、优化的文化,又要在主动中寻求互动,力求在国际上树立真实、先进的中华文化形象。
[Abstract]:In the past 13 years, the Chinese language Competition has gradually become the medium for Chinese culture to show its charm. From the perspective of semiotics, combined with literature research method and case analysis method, with the help of the relevant knowledge of symbolic interaction theory, this paper makes a deep study on its cultural communication mode, in order to sum up the clear internal cultural transmission model and its microscopic path. The purpose is to learn the successful experience and enlightenment of Chinese bridge culture communication. The success of the Chinese Bridge lies in its ability to use all kinds of images to spread powerful cultural symbols so that contestants can experience and learn from the excellent traditional culture of Chinese civilization in the cultural atmosphere of elegance and vulgarity. The contemporary culture, full of innovation and vitality, has a whole cognition and even approval of Chinese culture. From the internal operating mechanism of Chinese bridge, it is found that the microcosmic path of cultural communication is based on the interaction between people. As the communicator, the Chinese bridge editor creates a specific competition situation, which is conducive to the dissemination of excellent Chinese culture, and the contestants, as receiving objects of cultural significance, define the situation according to their subjective judgment. On the basis of this, we have deeply interacted with the relevant personnel of the competition and learned a lot of knowledge of Chinese culture. Finally, with the joint efforts of many parties, the generation and transmission of Chinese bridge cultural symbols are completed. From this, we can see that the dissemination of Chinese culture abroad should not only adhere to the integrity and optimization of culture, but also seek interaction in the initiative, and strive to establish a true and advanced image of Chinese culture in the international community.
【学位授予单位】：福建师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：H195

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