南宁楼盘名称的语言文化分析
发布时间：2018-09-09 10:27
【摘要】：随着社会经济的快速发展，房地产业异军突起，，各个新楼盘拔地而地，如何为楼盘起一个既好听好记又有文化品位和内涵的名字，从而为开发商在激烈的竞争中增加砝码，是商家关心的问题。楼盘名称作为房地产业的载体，越来越受到语言研究者的关注。南宁作为中国南端的一个城市，毗邻东南亚国家，地理位置具有特殊性，是“中国绿城”、“中国水城”，历史文化底蕴深厚，其楼盘名称必然会显示出开放、包容、多元的特征。文章通过搜索南宁搜房网、南宁房产网等网站，同时查阅《南宁住朋购友》等杂志，统计出新近的847个楼盘名称，以此为研究对象，运用统计法、归纳演绎相互印证等方法，从语音、语法结构、语义和文化这几个角度对其进行全面而深入的分析，在此基础上对楼盘名称存在的问题加以探讨，提出楼盘命名的建议，希望对南宁楼盘名称的创造和应用作出理论上的贡献。
[Abstract]:With the rapid development of the social economy, the real estate industry has suddenly emerged. How to give the real estate a name that is both good to listen to and have cultural taste and connotation, so as to increase the weight for the developers in the fierce competition. Is a business concern. As the carrier of real estate industry, the name of real estate is paid more and more attention by language researchers. As a city in the southern tip of China, Nanning is adjacent to Southeast Asian countries. Its geographical position is unique. It is a "green city of China" and a "water city of China." Nanning has a profound historical and cultural heritage, and the name of its real estate will inevitably show openness and inclusiveness. A pluralistic character. By searching Nanning Soufang Network, Nanning Real Estate Network and other websites, at the same time consulting magazines such as "Nanning, living friends, buying friends," and other magazines, the article counts out the latest 847 real estate names, taking this as the research object, using the statistical method to sum up the methods of deducing mutual confirmation, and so on. From the aspects of pronunciation, grammar, semantics and culture, this paper makes a comprehensive and in-depth analysis of the problems existing in the name of the building, and puts forward some suggestions for naming the building. The author hopes to make a theoretical contribution to the creation and application of Nanning real estate name.
【学位授予单位】：广西民族大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：H136
本文编号：2232121
[Abstract]:With the rapid development of the social economy, the real estate industry has suddenly emerged. How to give the real estate a name that is both good to listen to and have cultural taste and connotation, so as to increase the weight for the developers in the fierce competition. Is a business concern. As the carrier of real estate industry, the name of real estate is paid more and more attention by language researchers. As a city in the southern tip of China, Nanning is adjacent to Southeast Asian countries. Its geographical position is unique. It is a "green city of China" and a "water city of China." Nanning has a profound historical and cultural heritage, and the name of its real estate will inevitably show openness and inclusiveness. A pluralistic character. By searching Nanning Soufang Network, Nanning Real Estate Network and other websites, at the same time consulting magazines such as "Nanning, living friends, buying friends," and other magazines, the article counts out the latest 847 real estate names, taking this as the research object, using the statistical method to sum up the methods of deducing mutual confirmation, and so on. From the aspects of pronunciation, grammar, semantics and culture, this paper makes a comprehensive and in-depth analysis of the problems existing in the name of the building, and puts forward some suggestions for naming the building. The author hopes to make a theoretical contribution to the creation and application of Nanning real estate name.
【学位授予单位】：广西民族大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：H136
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