认知参照点视角下汉语化妆品广告中的语用预设研究
发布时间：2018-11-07 19:13
【摘要】：预设自产生以来就已经成为哲学和语言学的研究热点,特别是在语用学中的研究。虽然语用预设引起了大量学者从哲学、语义学、语用学及认知语言学视角的研究,但是,之前的研究多集中在语用预设的应用上,很少有对语用预设认知机制的阐释。因此,本文试图从认知语用视角对语用预设进行进一步研究。作者选取认知参照点视角作为理论基础,对汉语化妆品广告语中的语用预设进行探究。认知参照点是认知语言学中的一个重要理论,能够反映人们认知过程中根本的心理路径。这个理论包含五个主要成分:认知主体、认知参照点、目标、认知范围和认知路径。语用预设和认知参照点有着密切的关系,因此认知参照点对语用预设有很强的解释力。本文主要通过定性分析来运用认知参照点模型解释化妆品广告中语用预设的认知模式,并强调了化妆品广告中的语用预设的认知功能。研究有几点发现:(1)认知参照点对语用预设有很强的解释力;(2)语用预设在化妆品广告中使用很广泛;(3)基于认知参照点分析语用预设,可以发现语用预设的几点认知功能。这篇论文包含有五个部分。第一部分简要介绍了本文的研究背景、研究意义及文章的整体结构。第二章从哲学、语义学、语用学和认知语言学视角对前人在预设问题上的研究进行了回顾并指出研究的不足之处。除此之外,本章还涵盖了语用预设的定义、特点及预设触发语和化妆品广告的研究。第三章介绍理论基础和研究方法。第四章基于认知参照点视角对化妆品广告中的语用预设进行了分析并指出认知功能。第五章总结主要发现、本研究的启示、局限性及进一步研究的建议。
[Abstract]:Presupposition has become a hot topic in philosophy and linguistics, especially in pragmatics. Although pragmatic presupposition has attracted a lot of scholars from the perspectives of philosophy, semantics, pragmatics and cognitive linguistics, previous studies have focused on the application of pragmatic presupposition, with little explanation of the cognitive mechanism of pragmatic presupposition. Therefore, this paper attempts to further study pragmatic presupposition from the perspective of cognitive pragmatics. The author chooses the cognitive reference point as the theoretical basis to explore the pragmatic presupposition in Chinese cosmetics advertising. Cognitive reference point is an important theory in cognitive linguistics, which can reflect the fundamental psychological path in cognitive process. The theory consists of five main components: cognitive subject, cognitive reference point, goal, cognitive range and cognitive path. Pragmatic presupposition is closely related to cognitive reference point, so cognitive reference point has a strong explanatory power to pragmatic presupposition. This paper mainly uses the cognitive reference point model to explain the cognitive model of pragmatic presupposition in cosmetic advertising and emphasizes the cognitive function of pragmatic presupposition in cosmetic advertising. The study finds that: (1) Cognitive reference points have a strong explanatory power on pragmatic presupposition, (2) pragmatic presupposition is widely used in cosmetics advertising; (3) the cognitive function of pragmatic presupposition can be found by analyzing pragmatic presupposition based on cognitive reference point. The paper consists of five parts. The first part briefly introduces the research background, research significance and the overall structure of the article. The second chapter reviews the previous studies on presupposition from the perspectives of philosophy semantics pragmatics and cognitive linguistics and points out the shortcomings of the study. In addition, this chapter also covers the definition of pragmatic presupposition, characteristics and presupposition triggers and cosmetics advertising. The third chapter introduces the theoretical basis and research methods. Chapter four analyzes the pragmatic presupposition in cosmetics advertising from the perspective of cognitive reference point and points out the cognitive function. The fifth chapter summarizes the main findings, the implications of this study, limitations and suggestions for further study.
【学位授予单位】：沈阳师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：H136
[Abstract]:Presupposition has become a hot topic in philosophy and linguistics, especially in pragmatics. Although pragmatic presupposition has attracted a lot of scholars from the perspectives of philosophy, semantics, pragmatics and cognitive linguistics, previous studies have focused on the application of pragmatic presupposition, with little explanation of the cognitive mechanism of pragmatic presupposition. Therefore, this paper attempts to further study pragmatic presupposition from the perspective of cognitive pragmatics. The author chooses the cognitive reference point as the theoretical basis to explore the pragmatic presupposition in Chinese cosmetics advertising. Cognitive reference point is an important theory in cognitive linguistics, which can reflect the fundamental psychological path in cognitive process. The theory consists of five main components: cognitive subject, cognitive reference point, goal, cognitive range and cognitive path. Pragmatic presupposition is closely related to cognitive reference point, so cognitive reference point has a strong explanatory power to pragmatic presupposition. This paper mainly uses the cognitive reference point model to explain the cognitive model of pragmatic presupposition in cosmetic advertising and emphasizes the cognitive function of pragmatic presupposition in cosmetic advertising. The study finds that: (1) Cognitive reference points have a strong explanatory power on pragmatic presupposition, (2) pragmatic presupposition is widely used in cosmetics advertising; (3) the cognitive function of pragmatic presupposition can be found by analyzing pragmatic presupposition based on cognitive reference point. The paper consists of five parts. The first part briefly introduces the research background, research significance and the overall structure of the article. The second chapter reviews the previous studies on presupposition from the perspectives of philosophy semantics pragmatics and cognitive linguistics and points out the shortcomings of the study. In addition, this chapter also covers the definition of pragmatic presupposition, characteristics and presupposition triggers and cosmetics advertising. The third chapter introduces the theoretical basis and research methods. Chapter four analyzes the pragmatic presupposition in cosmetics advertising from the perspective of cognitive reference point and points out the cognitive function. The fifth chapter summarizes the main findings, the implications of this study, limitations and suggestions for further study.
【学位授予单位】：沈阳师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：H136
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