论网络新语体的流行与传播

发布时间：2019-01-19 16:06

【摘要】：当网络成为新兴的第四媒体，它开始在人们日常生活扮演着日益重要的角色。作为一种动态存在的语言也必不可少的受到这一媒体的影响而出现了一些新的特征，，网络新语体正是在这一背景下产生和流行起来。从最初的“梨花体”到“知音体”“淘宝体”“咆哮体”的流行，再到“撑腰体”“李刚体”“甄缳体”“元方体”等的风靡，网络新语体以其强劲的势头席卷网络，并逐渐进入到人们的现实生活,甚至被传统媒体所接受和采纳。这种语言文字的狂欢不仅改变了人们传统的作文方式，引起了语言学家的重视，同时它的迅速流行和传播也引起了传播学界的关注，获得了商业推手的青睐。本文以近几年出现的网络新语体为研究对象，对其进行全方位多层次的研究。首先从历时的角度把网络新语体的发展脉络理清，然后按照网络新语体来源母体的不同进行分类，接着分别从技术层面、内容层面、社会角度、商业角度来分析网络新语体快速发展的原因，再运用模因理论、使用与满足理论以及拟态环境等理论着重研究网络新语体的传播机制，此外，本文还在最后一章对网络新语体的这种狂欢现象进行思考和反思，希望能够对相关方面的研究有所裨益。通过研究，本文发现作为第四媒体的网络媒体在信息时代显现出明显的后发优势，在引领时尚和舆论潮流方面优势明显，另外媒体融合的进程逐渐加快，纸媒等严肃报纸也开始受网络媒体影响以更加开放和包容的态度来对待新生事物，并且在新生事物的成长过程中起到了保驾护航的作用。本文主要采用归纳法、例举法等研究方法，结合众多材料运用传播学、语言学、营销学等学科理论对网络新语体进行全方位多角度的解读，以期得到更科学更到位的结论。
[Abstract]:When the Internet became the fourth emerging media, it began to play an increasingly important role in people's daily life. As a dynamic language, it is necessary to be influenced by this media and some new features have emerged. It is under this background that the new language style of the Internet has emerged and become popular. From the initial "pear flower" to the "intimate" Taobao "and" roaring "style, to the popularity of" supporting body "," Li rigid body "," new style "," Yuan Fang style "and so on, the new network language style swept the network with its strong momentum. And gradually into the real life of people, even accepted and adopted by the traditional media. The carnival not only changed the traditional writing style, but also attracted the attention of linguists. At the same time, its rapid popularity and dissemination also attracted the attention of the communication circles, and gained the favor of the commercial promoters. In this paper, the new network language appeared in recent years as the object of study, to carry out an all-round and multi-level study. First of all, the development of the network new style is sorted out from a diachronic point of view, then classified according to the different sources of the network new style, and then from the technical level, the content level, the social angle, respectively. This paper analyzes the reasons for the rapid development of the new network language style from the perspective of business, and then studies the communication mechanism of the new style of the network by using the theory of meme, using and satisfying the theory as well as the theory of pseudo environment. In the last chapter, the author ponders and reflects on the carnival phenomenon of the new language style on the Internet, hoping to be helpful to the research of related aspects. Through the research, this paper finds that the network media, as the fourth media, shows obvious advantages in the information age, in leading the fashion and the trend of public opinion, in addition, the process of media integration is gradually accelerated. Serious newspapers such as print media also began to be influenced by the network media to treat the new things with a more open and inclusive attitude and played a role of escort in the process of the growth of the new things. This paper mainly uses induction, examples and other research methods, combined with many materials to use the theories of communication, linguistics, marketing and other disciplines to interpret the new language style of the network from various angles, in order to get a more scientific and effective conclusion.
【学位授予单位】：东北师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G206;H136

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