孔子学院市场化转型问题试析

发布时间：2018-06-05 16:47

本文选题：孔子学院 + 存在问题　；参考：《天津师范大学》2017年硕士论文

【摘要】：在教授汉语、传播中华文化的发展过程中,孔子学院己经遍布世界各地,成为中国向世界展示中国魅力、传承中华文化的一个综合性国际文化交流平台。过去的十余年,孔子学院已经初步构建起全球性发展体系并初具规模。如何让孔子学院在今后的世界之旅中越走越远,实现未来可持续发展,是本次论文研究的课题。孔子学院作为一个非营利性机构,在快速发展的同时,也遇到了阻碍其可持续发展的困难和挑战。本文以非营利性管理学理论为切入点,通过实际案例,针对孔子学院在发展过程中存在的问题进行全面分析,论证孔子学院市场化运作的必然性,并提出孔子学院市场化运作的新对策和新路径。
[Abstract]:In the process of teaching Chinese and spreading Chinese culture, Confucius Institutes have spread all over the world, and become a comprehensive international cultural exchange platform for China to show its charm to the world and inherit Chinese culture. In the past decade or so, Confucius Institutes have initially established a global development system and begun to take shape. How to make Confucius Institute go farther and farther in the future world journey and realize sustainable development in the future is the research topic of this paper. As a non-profit organization, Confucius Institute has encountered the difficulties and challenges that hinder its sustainable development. This article takes the non-profit management theory as the breakthrough point, through the actual case, carries on the comprehensive analysis to the Confucius institute in the development process question, proves the Confucius institute marketization operation inevitability, And puts forward the new countermeasure and the new path of the Confucius institute market operation.
【学位授予单位】：天津师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：H195

【参考文献】