草根传媒文化的视觉语言分析
发布时间：2018-08-20 10:51
【摘要】：草根传媒文化伴随当代中国社会转型而迅速崛起,进而衍生出了别具一格的视觉语言符码,以及耐人寻味的表意方式、修辞技法和话语体系。在叙述方式上,草根视觉文本体现出了强烈的"原生态"特质,从而消解了主流传媒文化中五花八门的修饰、点缀和渲染,并给人以强烈的感官震撼和视觉冲击。与此同时,在草根媒介貌似中立、透明的语言表述中,依然潜藏着某些高度"戏剧化"的表征逻辑,潜藏着诸多蓄意为之的煽动、暗示和诱导。上述视觉策略往往作用于公民在特定情境下的身份意识与群体认同,不仅使他们产生了强烈的"代入感"和普遍的精神共鸣,也变相实现了对一个"想象的共同体"的追问、整合与重构。
[Abstract]:With the rapid development of contemporary Chinese social transformation, grassroots media culture has developed a unique visual language code, as well as thought-provoking ways, rhetorical techniques and discourse systems. In the way of narration, grass root visual text embodies the strong "original ecology" characteristic, thus dispels the various modification, embellishment and the rendering in the mainstream media culture, and gives the person with the intense sense shock and the visual impact. At the same time, in the seemingly neutral and transparent language expression of grassroots media, there are still some highly "dramatic" representational logic, and there are many deliberately inciting, hinting and inducing. These visual strategies often act on the identity consciousness and group identity of citizens in specific situations, which not only make them have a strong sense of "substitution" and universal spiritual resonance, but also realize the pursuit of a "imagined community" in a disguised way. Integration and reconstruction.
【作者单位】： 四川师范大学文学院;
【基金】：教育部人文社会科学研究青年项目“社会转型与新媒体事件的视觉表征研究”(项目号:16XJCZH003)阶段性成果
【分类号】：H136
本文编号：2193326
[Abstract]:With the rapid development of contemporary Chinese social transformation, grassroots media culture has developed a unique visual language code, as well as thought-provoking ways, rhetorical techniques and discourse systems. In the way of narration, grass root visual text embodies the strong "original ecology" characteristic, thus dispels the various modification, embellishment and the rendering in the mainstream media culture, and gives the person with the intense sense shock and the visual impact. At the same time, in the seemingly neutral and transparent language expression of grassroots media, there are still some highly "dramatic" representational logic, and there are many deliberately inciting, hinting and inducing. These visual strategies often act on the identity consciousness and group identity of citizens in specific situations, which not only make them have a strong sense of "substitution" and universal spiritual resonance, but also realize the pursuit of a "imagined community" in a disguised way. Integration and reconstruction.
【作者单位】： 四川师范大学文学院;
【基金】：教育部人文社会科学研究青年项目“社会转型与新媒体事件的视觉表征研究”(项目号:16XJCZH003)阶段性成果
【分类号】：H136
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